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2000 Brand Keys Customer Loyalty Awards

The annual Brand Keys Customer Loyalty Awards honor the companies that are most single-mindedly devoted to creating loyal customers. The surveys on which the awards are based, fielded in the spring and fall of 2000, probed customers' relationships with 129 brands in 24 categories.

With the data generated by these surveys, Brand Keys paints a detailed picture of the drivers that bond customers with the "ideal" brand in each category. The brand whose set of drivers comes closest to meeting (or exceeding) those of the category ideal is the one whose customers will demonstrate the greatest loyalty over the coming months.

Category winners of the 2000 Customer Loyalty Award are listed in GREEN.

2000 Brand Rankings by Category

Airlines
Continental
Delta & American (tie)
United
US Airway
Athletic Footwear
New Balance
Adidas
Reebok
Nike
Fila
Converse
Retail Banks
(NY tri-state area)
Citibank
Chase Manhattan
First Union
Fleet & Bank of New York (tie)
Beer (Regular)
Budweiser
Miller Genuine Draft
Heineken
Beck's
Corona

Beer (Light)
Coors Light
Bud Light & Miller Lite (tie)
Amstel Light
Car Rental
Avis
Enterprise
Hertz
Budget
National
Dollar
Alamo
Credit Cards
Discover
Visa
American Express
MasterCard
Fast Food
Wendy's
Burger King &
McDonald's (tie)
KFC
Taco Bell

Gasoline
Mobil
Exxon & BP (tie)
Texaco
Amoco
Shell
Chevron
Insurance
Travelers
Prudential
Aetna
Hartford & Met Life (tie)
Major League Sports
National Football League
Major League Baseball
National Basketball Association
National Hockey League
Long Distance Providers
Sprint
AT&T
Quest
Verizon
MCI
SBC

Mobile Telephones
Motorola
Nokia
Panasonic
Ericsson
Alcatel
Morning News Shows
Today (NBC)
Early Edition (CNN)
Good Morning
America (ABC)
Early Show (CBS)
Mutual Funds
Fidelity
Janus
Vanguard
Putnam
T. Rowe Price
Office Copiers
Canon
Xerox
Minolta
Ricoh & Sharp (tie)

On-Line Books & Music
Amazon.com
B&N.com
Borders.com
Buy.com
CDNow
On-Line Brokerage
Charles Schwab
Fidelity
DLJ Direct
TD Waterhouse, Datek & Merrill Lynch (tie)
National Discount Brokers
Ameritrade & E*Trade<(tie)
On-Line Travel
Expedia
Travelocity
Preview Travel
Priceline.com
Excite Travel & Fodors.com (tie)
Parcel Delivery Services
Airborne Express
Federal Express
UPS
US Postal Service
DHL

Search Engines
HotBot
Yahoo
Excite, Alta Vista & Lycos (tie)
Infoseek & AOL (tie)
MSN.com, Ask Jeevers & Iwon.com (tie)
Google & Netscape (tie)
Northern Light
Soft Drinks (Regular)
Pepsi
Coca-Cola
7-UP
Dr. Pepper
Soft Drinks (Diet)
Diet Pepsi
Diet Coke
Diet 7-UP
Diet Dr. Pepper
Utilites
KeySpan &
PSE&G (tie)

Con Edison

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