Brandkeys | 2003 Customer Loyalty Award

olta Brandkeys | 2003 Customer Loyalty Award 2003 Customer Loyalty Awards

2010 2009

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2003 The Brand Keys Customer Loyalty Awards

The annual Brand Keys Customer Loyalty Awards honor the companies that are most single-mindedly devoted to creating loyal customers. The surveys on which the awards are based, fielded annually in the spring and fall, probed customers' relationships with 182 brands in 31 categories.

With the data generated by these surveys, Brand Keys paints a detailed picture of the drivers that bond customers with the "ideal" brand in each category. The brand whose set of drivers comes closest to meeting (or exceeding) those of the category ideal is the one whose customers will demonstrate the greatest loyalty over the coming months.

Category winners of the 2003 Customer Loyalty Award are listed in GREEN.

2003 Brand Rankings by Category

Airline JetBlue / Southwest (tie) Delta Continental United American US Airways	Athletic Footwear Adidas / New Balance (tie) Nike / Reebok (tie) Fila	Bank (NY Retail) Wachovia Chase Citibank Bank of New York / Fleet (tie)	Beer (Regular) Miller Genuine Draft Budweiser Corona Heineken Beck's

Beer (Light) Bud Light Coors Light / Miller Lite (tie) Amstel Light	Car Rental Company Avis Budget Enterprise / Hertz (tie) National Dollar Alamo	Clothing Catalogues L. L. Bean Sears Lands' End / J. Crew (tie)	Coffee and Doughnuts Starbucks Dunkin' Donuts Krispy Kreme Doughnuts

Computer Gateway Apple / Dell (tie) Compaq Hewlett-Packard IBM / Sony (tie)	Credit Card Discover Capital One Visa American Express MasterCard	Energy Provider KeySpan PSE&G Con Edison	Gasoline Texaco Mobil Chevron / Exxon (tie) BP Amoco Shell / Sunoco (tie)

Hotel Marriott Ritz-Carlton Hyatt Hilton Radisson / Sheraton (tie) Wyndham Westin Embassy Suites	Insurance Company New York Life Travelers Met Life / Prudential (tie) Aetna / The Hartford (tie)	Long Distance Phone Service Sprint / Verizon (tie) SBC AT&T / Bell South (tie) Qwest MCI	Major Sports League Major League Baseball National Football League National Basketball Association National Hockey League

Mobile Phone Samsung Motorola Nokia Siemens Ericsson Panasonic Nextel	Morning News Show American Morning (CNN) / Today (NBC) Good Morning America (ABC) Early Show (CBS)	Mutual Fund T. Rowe Price / Vanguard (tie) Fidelity Janus Putnam	Office Copier Canon Xerox Konica Minolta Ricoh Sharp

On-Line Books & Music Amazon.com Buy.com BarnesandNoble.com / Borders.com / CDNow.com (tie)	On-Line Brokerage Charles Schwab TD Waterhouse / E*Trade (tie) Fidelity Datek Ameritrade / Merrill Lynch / National Discount Brokers (tie) CSFB Direct	On-Line Travel Expedia.com Fodors.com Travelocity.com Hotels.com Priceline.com	Parcel Delivery Airborne Express / FedEx (tie) UPS US Postal Service DHL

Pizza Pizza Hut Domino's / Papa John's (tie) Godfather's / Round Table (tie) Little Caesars Chuck E. Cheese	Quick Serve Food Subway KFC / Wendy's (tie) Burger King McDonald's Arby's Hardee's Jack in the Box / Taco Bell (tie) White Castle	Retail Store Wal-Mart Sears Target JC Penney Best Buy Kmart	Search Engine Google.com Yahoo.com Excite.com / HotBot.com / MSN.com (tie) AltaVista.com / Lycos.com (tie) Netscape.com AOL.com AskJeeves.com

Soft Drink (Regular) Pepsi Coca-Cola Mountain Dew 7-UP Dr Pepper	Soft Drink (Diet) Diet Pepsi Diet Coke Diet 7-UP Diet Dr Pepper	Wireless Phone Service Verizon Sprint PCS T-Mobile AT&T / Cingular (tie) Nextel

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