The annual Brand Keys Customer Loyalty Engagement Winners are those brands best able to engage consumers and create loyal customers. The Brand Keys Customer Loyalty Engagement Index, fielded annually in the spring and fall, currently examine customers' relationships with 362 brands in 55 categories.

The Brand Keys data paints a detailed picture of the category drivers that engage customers, engender loyalty and drive real profits.

These drivers not only define how the consumer will view the category, compare offerings, and, ultimately, buy, but also identify the expectations consumer hold for each driver. The brand whose drivers come closest to meeting (or even exceeding) those of the category Ideal is always the one whose customers will demonstrate the highest levels of engagement and loyalty over the next 12 to 18 months.

For more details about the Brand Keys Customer Loyalty Engagement Index, click here.

In 2007, Brand Keys is introducing the Brand Keys Customer Loyalty Engagement Insights Subscription Package. To learn more about the Customer Loyalty Engagement Insights Subscription, click here or call Robert Passikoff at 212-532-6028 on extension 12.

2007 Brands Listed by Category

This year's category winners are listed in RED.