The annual Brand Keys Customer Loyalty Awards honor the companies that are most single mindedly devoted to creating loyal customers. The surveys on which the awards are based, fielded in the spring and fall of each year, probe customers' relationships with leading brands in a wide range of categories.

With the data generated by these surveys, Brand Keys paints a detailed picture of the drivers that bond customers with the 'ideal' brand in each category. The brand who set of drivers comes closest to meeting (or exceeding) those of the category ideal is the one who customers will demonstrate the greatest loyalty over the coming momths.

Category winners of the 1999 Customer Loyalty Award are listed in GREEN.

1999 Brand Rankings by Category