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1999 Brand Keys Customer Loyalty Awards

The annual Brand Keys Customer Loyalty Awards honor the companies that are most single mindedly devoted to creating loyal customers. The surveys on which the awards are based, fielded in the spring and fall of each year, probe customers' relationships with leading brands in a wide range of categories.

With the data generated by these surveys, Brand Keys paints a detailed picture of the drivers that bond customers with the 'ideal' brand in each category. The brand who set of drivers comes closest to meeting (or exceeding) those of the category ideal is the one who customers will demonstrate the greatest loyalty over the coming momths.

Category winners of the 1999 Customer Loyalty Award are listed in GREEN.

1999 Brand Rankings by Category

Airlines
United
American
Continental
Delta
US Airway
Athletic Footwear
New Balance
Adidas
Reebok
Nike
Fila
Converse
Banks
(NY tri-state area)
Chase Manhattan
First Union
Citibank
Fleet
Bank of New York
Beer (Regular)
Budweiser
Miller Genuine Draft
Heineken
Corona
Becks

Beer (Light)
Coors Light
Amstel Light
Bud Light
Miller Lite
Car Rental
Avis
Budget
Hertz
Enterprise
National
Alamo
Dollar
Credit Cards
Discover
VISA
American Express
MasterCard
Energy Providers
(NY tri-state residential customers only)
Brooklyn Union
PSE&G
KeySpan
Con Edison
LIPA
LILCO

Fast Food
Wendy's
Burger King
McDonald's
KFC
Taco Bell
Gasoline
Mobil
Texaco
Exxon
Chevron
Amoco
Insurance
Prudential
Aetna
The Hartford
Travelers
Met Life
Internet
America Online
Amazon.com
Yahoo
Ebay

Mutual Funds
Fidelity
Vanguard
Putnam
Janus
T. Rowe Price
Office Copiers
Canon
Xerox
Minolta
Ricoh
Sharp
Parcel Delivery Services
Airborne
Federal Express
US Postal Service
UPS
DHL
Professional Sports Leagues
Major League Baseball
National Basketball Association
National Football League
National Hockey League

Soft Drinks (Regular)
Pepsi
Coca-Cola
7-UP
Dr. Pepper
Soft Drinks (Diet)
Diet Coke
Diet Pepsi
Diet 7-UP
Diet Dr. Pepper
Telecommunications
AT&T
US West
Bell Atlantic
MCI
SBC
Sprint

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