Brand Keys | Customer Loyalty Leaders 2006

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Brand Keys Customer Loyalty Leaders

The 12th Annual Loyalty Leaders list gives the loyalty rankings for the 375 brands we assessed in 55 industry categories in the 2008 Brand Keys Customer Loyalty Engagement Index.

Brand	Category	Rankings
		2008	2007
Google	Search Engine	1	1
Avis	Car Rental	2	3
Mary Kay	Cosmetics (Mass Merchandiser)	3	NA
Maybelline	Cosmetics (Mass Merchandiser)	4	NA
Estee Lauder	Cosmetics (Luxury)	5	NA
Yahoo	Search Engine	6	2
Samsung	Wireless Handset	7	7
Clinique	Cosmetics (Luxury)	8	NA
Amazon.com	Online Books/Music	9	18
L.L. Bean	Clothing Catalogue	10	4
Apple	Computer	11	26
Lancome	Cosmetics (Luxury)	12	NA
Hertz	Car Rental	13	87
J. Crew	Clothing Catalogue	14	6
Sam Adams	Beer (Regular)	15	9
W Hotel	Hotel (Luxury)	16	NA
Blackberry	Wireless Handset	17	27
Wal-Mart	Retail Store (Discount)	18	63
ASK	Search Engine	19	195
Chanel	Cosmetics (Luxury)	20	NA
Max Factor	Cosmetics (Mass Merchandiser)	21	NA
search	Search Engine	22	NA
Covergirl	Cosmetics (Mass Merchandiser)	23	NA
AOL	Search Engine	24	100
Neutrogena	Cosmetics (Mass Merchandiser)	25	NA
Eddie Bauer	Clothing Catalogue	26	12
MSN	Search Engine	27	32
Fairmont	Hotel (Luxury)	28	10
Lands' End	Clothing Catalogue	29	24
Embassy Suites	Hotel (Upscale)	30	180
L'Oreal	Cosmetics (Mass Merchandiser)	31	NA
Hyatt	Hotel (Upscale)	32	8
Coors	Beer (Regular)	33	5
Lowe's	Retail Store (Home Improvement)	34	13
Treo	Wireless Handset	35	29
Pioneer	HDTV (Plasma)	36	42
Konica Minolta	MFP Office Copier	37	102
Revlon	Cosmetics (Mass Merchandiser)	38	NA
Netscape	Search Engine	39	17
Enterprise	Car Rental	40	54
Panasonic	HDTV (Plasma)	41	20
Miller Genuine Draft	Beer (Regular)	42	19
Avon	Cosmetics (Mass Merchandiser)	43	NA
True Value	Retail Store (Home Improvement)	44	21
Sears	Clothing Catalogue	45	14
Victoria's Secret	Retail Store (Apparel)	46	23
ABC	Evening News Show	47	33
Samsung	HDTV (LCD)	48	60
Samsung	HDTV (Plasma)	49	64
Ritz-Carlton	Hotel (Luxury)	50	45
Canon	MFP Office Copier	51	11
Target	Retail Store (Discount)	52	22
Hilton	Hotel (Upscale)	53	53
Spiegel	Clothing Catalogue	54	35
Marriott	Hotel (Upscale)	55	15
Sephora	Cosmetics (Mass Merchandiser)	56	NA
AltaVista	Search Engine	57	115
H&M	Retail Store (Apparel)	58	25
Discover	Credit Card	59	81
Verizon	Wireless Phone Service	60	16
American Apparel	Retail (Apparel)	61	NA
Home Depot	Retail Store (Home Improvement)	62	46
InterContinental	Hotel (Luxury)	63	85
LG	HDTV (Plasma)	64	97
Chadwick's of Boston	Clothing Catalogue	65	47
NBC	Evening News Show	66	44
Shisedo	Cosmetics (Luxury	67	NA
Sony	HDTV (LCD)	68	28
AT&T Wireless	Wireless Phone Service	69	155
Panasonic	HDTV (LCD)	70	41
Motorola	Wireless Handset	71	49
Costco	Retail Store (Discount)	72	51
Xerox	MFP Office Copier	73	98
Verizon	Long Distance Provider	74	68
PSE&G	Energy Provider	75	67
Coors Light	Beer (Light)	76	86
Sprint PCS	Wireless Phone Service	77	91
Ace	Retail Store (Home Improvement)	78	65
Best Buy	Retail Store (Electronics)	79	129
BarnesandNoble.com	Online Books/Music	80	76
AT&T	Long Distance Provider	81	210
Macy's	Retail Store (Department)	82	80
Radisson	Hotel (Upscale)	83	69
Wyndham	Hotel (Upscale)	84	134
Rimmel	Cosmetics (Mass Merchandiser)	85	NA
Nokia	Wireless Handset	86	71
Vizio	HDTV (Plasma)	87	59
Coldwater Creek	Clothing Catalogue	88	61
Budweiser	Beer (Regular)	89	58
Ricoh	MFP Office Copier	90	82
Swissôtel	Hotel (Upscale)	91	38
Samsung	DVD Player	92	70
Sanyo	Wireless Handset	93	127
PECO	Energy Provider	94	89
T. Rowe Price	Mutual Fund	95	156
Sony	HDTV (Plasma)	96	43
RCA	HDTV (LCD)	97	74
Tide	Laundry Detergent	98	103
CNN	Evening News Show	99	99
FOX	Evening News Show	100	79
Almay	Cosmetics (Mass Merchandiser)	101	NA
Toshiba	HDTV (LCD)	102	62
Sheraton	Hotel (Upscale)	103	138
Crowne Plaza	Hotel (Upscale)	104	90
Toshiba	HDTV (Plasma)	105	31
Coty	Cosmetics (Mass Merchandiser)	106	NA
Panasonic	MFP Office Copier	107	125
Scottrade.com	Online Brokerage	108	107
PacSun	Retail Store (Apparel)	109	52
Crest	Toothpaste	110	88
J. Crew	Retail Store (Apparel)	111	37
Toyota	Automotive	112	118
Air Jordan	Athletic Footwear	113	251
Capital One	Credit Card	114	121
New Balance	Athletic Footwear	115	48
Dell	HDTV (Plasma)	116	66
UPS	Parcel Delivery	117	109
Kohl's	Retail Store (Discount)	118	84
Sony	DVD Player	119	39
Sharp	HDTV (LCD)	120	95
Doubletree	Hotel (Upscale)	121	135
Sprint	Long Distance Provider	122	50
Schwab.com	Online Brokerage	123	130
Buy.com	Online Books/Music	124	119
Circuit City	Retail Store (Electronics)	125	83
Hitachi	HDTV (Plasma)	126	75
Philips	HDTV (Plasma)	127	78
Dunkin' Donuts	Coffee	128	104
JetBlue	Airline	129	144
SouthWest	Airline	130	157
CBS	Evening News Show	131	123
Subway	Quick-Serve Restaurant	132	136
McDonald's	Quick-Serve Restaurant	133	167
FedEx	Parcel Delivery	134	133
BP	Gasoline	135	106
Fiji	Bottled Water	136	191
Pioneer	DVD Player	137	NA
Good Morning America (ABC)	AM News Show	138	77
Miller Lite	Beer (Light)	139	132
Panasonic	DVD Player	140	92
Hitachi	HDTV (LCD)	141	117
Westin	Hotel (Upscale)	142	111
Fidelity	Mutual Fund	143	158
Colgate	Toothpaste	144	131
T-Mobile	Wireless Phone Service	145	55
Sears	Retail Store (Department)	146	124
Tylenol	Pain Reliever (OTC)	147	126
Toshiba	DVD Player	148	56
MSNBC	Evening News Show	149	145
Sunoco	Gasoline	150	178
MCI	Long Distance Provider	151	105
Cheer	Laundry Detergent	152	128
JVC	HDTV (LCD)	153	96
Dell	Computer	154	113
Today (NBC)	AM News Show	155	120
Fidelity.com	Online Brokerage	156	150
Aquafina	Bottled Water	157	168
Mercedes	Automotive	158	147
BMW	Automotive	159	148
McDonald's	Coffee	160	NA
Visa	Credit Card	161	166
JVC	DVD Player	162	NA
Expedia	Online Travel	163	174
Orbitz	Online Travel	164	221
Staples	Retail Store (Office Supply)	165	146
Diet Pepsi	Soft Drink (Diet)	166	34
Comfort Inn	Hotel (Midscale)	167	110
Purex	Laundry Detergent	168	143
American Funds	Mutual Fund	169	142
Janus	Mutual Fund	170	112
Sharp	DVD Player	171	NA
TDAmeritrade.com	Online Brokerage	172	175
Marshalls	Retail Store (Department)	173	151
XM	Satellite Radio	174	173
JCPenney	Retail Store (Department)	175	170
Radio Shack	Retail Store (Electronics)	176	NA
ColumbiaHouse.com	Online Books/Music	177	139
GEICO	Car Insurance	178	172
NFL	Major League Sports	179	162
Texaco	Gasoline	180	177
Fox & Friends (Fox News)	AM News Show	181	163
Excedrin	Pain Reliever (OTC)	182	161
Etrade.com	Online Brokerage	183	201
Pepsi	Soft Drink (Regular)	184	149
Domino's	Pizza	185	159
DHL	Parcel Delivery	186	230
Bud Light	Beer (Light)	187	202
LG	Wireless Handset	188	169
Adidas	Athletic Footwear	189	176
HP	Computer	190	160
Best Western	Hotel (Midscale)	191	154
Sharp	MFP Office Copier	192	248
Putnam	Mutual Fund	193	186
Gateway	Computer	194	165
Vitamin Water	Bottled Water	195	NA
Hampton Inn	Hotel (Midscale)	196	153
Qwest	Long Distance Provider	197	260
Vanguard	Mutual Fund	198	137
Starbucks	Coffee	199	203
Wachovia	Bank	200	197
Washington Mutual	Bank	201	NA
Papa John's	Pizza	202	225
Tylenol	Allergy Medicine (OTC)	203	208
Nike	Athletic Footwear	204	244
Benadryl	Allergy Medicine (OTC)	205	185
Olive Garden	Casual Dining	206	213
NY Life	Insurance	207	188
Early Show (CBS)	AM News Show	208	218
Diet Coke	Soft Drink (Diet)	209	108
Pizza Hut	Pizza	210	242
Honda	Automotive	211	171
Nissan	Automotive	212	200
Holiday Inn	Hotel (Midscale)	213	183
All	Laundry Detergent	214	199
HP	MFP Office Copier	215	196
CheapTickets	Online Travel	216	279
Aleve	Pain Reliever (OTC)	217	238
Poland Spring	Bottled Water	218	215
Panasonic	Wireless Handset	219	227
Fujitsu	Computer	220	192
Wisk	Laundry Detergent	221	226
Epson	MFP Office Copier	222	212
Bayer	Pain Reliever (OTC)	223	198
Sony Ericsson	Wireless Handset	224	206
Exelon	Energy Provider	225	224
Days Inn	Hotel (Economy)	226	205
Toshiba	Computer	227	207
Northeast Utilities	Energy Provider	228	179
Mobil	Gasoline	229	204
Arm & Hammer	Toothpaste	230	228
State Farm	Car Insurance	231	262
Clarinex	Allergy Medicine (OTC)	232	NA
Hooters	Casual Dining	233	263
Claritin	Allergy Medicine (OTC)	234	235
Amstel Light	Beer (Light)	235	261
American Morning (CNN)	AM News Show	236	219
Priceline	Online Travel	237	340
MerrillLynch.com	Online Brokerage	238	288
Advil	Pain Reliever (OTC)	239	193
Quiznos	Quick-Serve Restaurant	240	184
American Eagle Outfitters	Retail Store (Apparel)	241	211
Travelocity	Online Travel	242	253
Saab	Automotive	243	252
American Express	Credit Card	244	265
Abercrombie & Fitch	Retail Store (Apparel)	245	255
Kmart	Retail Store (Discount)	246	222
Outback	Casual Dining	247	190
Conectiv	Energy Provider	248	229
Motrin	Pain Reliever (OTC)	249	217
Burger King	Quick-Serve Restaurant	250	240
Mountain Dew	Soft Drink (Regular)	251	209
Chevron	Gasoline	252	232
Michelob Light	Beer (Light)	253	256
Siemens	Wireless Handset	254	286
Exxon	Gasoline	255	292
Chevrolet	Automotive	256	223
Dillard's	Retail Store (Department)	257	259
Listerine	Toothpaste	258	258
MLB	Major League Sports	259	344
Sudafed	Allergy Medicine (OTC)	260	237
Volkswagen	Automotive	261	194
Bank of America	Bank	262	257
Allstate	Car Insurance	263	274
National	Car Rental	264	311
Red Lobster	Casual Dining	265	189
Walmart White Cloud	Diapers	266	NA
Coca-Cola	Soft Drink (Regular)	267	246
Old Navy	Retail Store (Apparel)	268	243
NBA	Major League Sports	269	249
Skechers	Athletic Footwear	270	216
Ramada	Hotel (Midscale)	271	267
Econo Lodge	Hotel (Economy)	272	264
Travelodge	Hotel (Economy)	273	233
Michelob	Beer (Regular)	274	266
Singulair	Allergy Medicine (OTC)	275	NA
Zyrtec	Allergy Medicine (OTC)	276	NA
Corona	Beer (Regular)	277	269
TGI Friday's	Casual Dining	278	285
IBM /Lenovo	Computer	279	271
Sony VAIO	Computer	280	236
The Hartford	Insurance	281	239
Fodors	Online Travel	282	307
Volvic	Bottled Water	283	NA
Jeep	Automotive	284	241
Arm & Hammer	Laundry Detergent	285	250
Yahoo Travel	Online Travel	286	254
National Grid	Energy Provider	287	NA
United	Airline	288	303
Continental	Airline	289	276
ING	Insurance	290	231
Dannon	Bottled Water	291	247
Office Depot	Retail Store (Office Supply)	292	305
Sirius	Satellite Radio	293	283
Reebok	Athletic Footwear	294	282
Hyundai	Automotive	295	302
JPMorgan Chase	Bank	296	300
Chlortrimeton	Allergy Medicine (OTC)	297	270
Budget	Car Rental	298	335
Compaq	Computer	299	310
Playskool	Diapers	300	281
Shell	Gasoline	301	306
Motel 6	Hotel (Economy)	302	293
MetLife	Insurance	303	272
Hotels	Online Travel	304	333
St. Joseph's	Pain Reliever (OTC)	305	277
Little Caesar's	Pizza	306	295
OfficeMax	Retail Store (Office Supply)	307	278
Nationwide	Car Insurance	308	291
NEC	Computer	309	273
NSTAR	Energy Provider	310	289
Bold	Laundry Detergent	311	280
Era	Laundry Detergent	312	299
Gain	Laundry Detergent	313	275
Kayak	Online Travel	314	NA
USPS	Parcel Delivery	315	318
Arrowhead	Bottled Water	316	313
Krispy Kreme	Coffee	317	287
Applebee's	Casual Dining	318	245
Panasonic	Computer	319	294
RubyTuesday	Casual Dining	320	284
Round Table	Pizza	321	297
Dollar Rent A Car	Car Rental	322	334
Tom's of Maine	Toothpaste	323	298
Heineken	Beer (Regular)	324	321
Evian	Bottled Water	325	324
Progressive	Car Insurance	326	304
IHOP	Casual Dining	327	346
First USA	Credit Card	328	312
Prudential	Insurance	329	322
Travelers	Insurance	330	315
Godfather's	Pizza	331	314
Aim	Toothpaste	332	301
Northwest	Airline	333	NA
Volvo	Automotive	334	NA
Chili's	Casual Dining	335	296
MasterCard	Credit Card	336	323
American	Airline	337	329
Delta	Airline	338	329
US Airways	Airline	339	353
Chrysler	Automotive	340	290
Wendy's	Quick-Serve Restaurant	341	320
Bank of New York	Bank	342	325
Wells Fargo	Bank	343	317
Luvs	Diapers	344	NA
Pampers	Diapers	345	331
Deer Park	Bottled Water	346	326
PNC	Bank	347	330
KFC	Quick-Serve Restaurant	348	308
Ford	Automotive	349	316
Aquafresh	Toothpaste	350	319
Sensodyne	Toothpaste	351	328
Kia	Automotive	352	343
Huggies	Diapers	353	327
Fila	Athletic Footwear	354	341
Alamo	Car Rental	355	355
Chuck E. Cheese	Pizza	356	342
AXA	Insurance	357	338
Hardee's	Quick-Serve Restaurant	358	337
Diet Seven-UP	Soft Drink (Diet)	359	350
Seven Up	Soft Drink (Regular)	360	339
Ultra Brite	Toothpaste	361	347
Dasani	Bottled Water	362	348
General Motors	Automotive	363	332
Aetna	Insurance	364	352
Beck's	Beer (Regular)	365	357
Citi	Bank	366	345
Arby's	Casual Dining	367	349
Dr Pepper	Soft Drink (Regular)	368	336
Jack In The Box	Quick-Serve Restaurant	369	351
Con Edison	Energy Provider	370	360
Diet Dr Pepper	Soft Drink (Diet)	371	358
White Castle	Quick-Serve Restaurant	372	356
Gap	Retail Store (Apparel)	373	359
Taco Bell	Quick-Serve Restaurant	374	354
NHL	Major League Sports	375	361

Brand Keys Customer Loyalty Leaders

Brand

Category

Rankings