Brand Keys | Customer Loyalty Leaders 2009

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Brand Keys Customer Loyalty Leaders 2009

The 13th Annual Loyalty Leaders list gives the loyalty rankings for the 440 brands we assessed in 63 industry categories in the 2009 Brand Keys Customer Loyalty Engagement Index.

Brand	Category	Rankings
		2009	2008
iPhone	Wireless Handset	1	NA
Samsung	Wireless Handset	2	7
Google	Search Engine	3	1
Blackberry	Wireless Handset	4	17
Wal-Mart	Retail Store (Discount)	5	18
Grey Goose	Vodka	6	NA
Mary Kay	Cosmetics (Mass Merchandiser)	7	3
Avis	Car Rental	8	2
Apple	Computer	9	9
Amazon.com	Online Books/Music	10	11
J. Crew	Clothing Catalogue	11	14
Maybelline	Cosmetics (Mass Merchandiser)	12	4
Estee Lauder	Cosmetics (Luxury)	13	5
Sanyo	Wireless Handset	14	93
Toyota	Automotive	15	112
McDonald's	Coffee	16	160
Mary Kay	Moisturizing Skin Care (Mass Merchandiser)	17	NA
Nokia	Wireless Handset	18	86
Clinique	Cosmetics (Luxury)	19	8
Lancome	Cosmetics (Luxury)	20	12
Verizon	Wireless Phone Service	21	60
Estee Lauder	Moisturizing Skin Care (Luxury)	22	NA
J. Crew	Retail Store (Apparel)	23	111
Hyundai	Automotive	24	295
L'Oreal	Cosmetics (Mass Merchandiser)	25	31
Eucerin	Moisturizing Skin Care (Mass Merchandiser)	26	NA
Panasonic	Wireless Handset	27	219
MSN	Search Engine	28	27
Frosted Flakes	Breakfast Cereal: Kids	29	NA
Aveeno	Moisturizing Skin Care (Mass Merchandiser)	30	NA
Ketel One	Vodka	31	NA
Stolichnaya	Vodka	32	NA
Lancome	Moisturizing Skin Care (Luxury)	33	NA
L'Oreal	Moisturizing Skin Care (Mass Merchandiser)	34	NA
Vaseline	Moisturizing Skin Care (Mass Merchandiser)	35	NA
Rain	Vodka	36	NA
Kodak	Digital Point & Shoot Camera	37	NA
W Hotel	Hotel (Luxury)	38	16
Chanel	Cosmetics (Luxury)	39	20
Max Factor	Cosmetics (Mass Merchandiser)	40	21
LG	Wireless Handset	41	188
Elizabeth Arden	Moisturizing Skin Care (Luxury)	42	NA
Froot Loops	Breakfast Cereal: Kids	43	NA
Canon	Digital Point & Shoot Camera	44	NA
Covergirl	Cosmetics (Mass Merchandiser)	45	23
Sony Ericsson	Wireless Handset	46	224
Honey Grahams	Breakfast Cereal: Kids	47	NA
Clinique	Moisturizing Skin Care (Luxury)	48	NA
Sam Adams	Beer (Regular)	49	15
Neutrogena	Cosmetics (Mass Merchandiser)	50	25
Fairmont	Hotel (Luxury)	51	28
True Value	Retail Store (Home Improvement)	52	44
Kohl's	Retail Store (Discount)	53	118
Dunkin' Donuts	Coffee	54	128
Shisedo	Moisturizing Skin Care (Luxury)	55	NA
Chopin	Vodka	56	NA
Iams	Pet Food - Canned	57	NA
Lucky Charms	Breakfast Cereal: Kids	58	NA
Canon	Digital SLR Camera	59	NA
Fuji	Digital Point & Shoot Camera	60	NA
Hertz	Car Rental	61	13
Embassy Suites	Hotel (Upscale)	62	30
Hyatt	Hotel (Upscale)	63	32
Revlon	Cosmetics (Mass Merchandiser)	64	38
Target	Retail Store (Discount)	65	52
Skyy	Vodka	66	NA
Pedigree	Pet Food - Canned (Dogs)	67	NA
Hills	Pet Food - Canned (Cats)	68	NA
Purina	Pet Food - Canned (Cats)	69	NA
Neutrogena	Moisturizing Skin Care (Mass Merchandiser)	70	NA
Cheerios	Breakfast Cereal: Kids	71	NA
Wheaties	Breakfast Cereal: Kids	72	NA
Nikon	Digital SLR Camera	73	NA
Nikon	Digital Point & Shoot Camera	74	NA
Panasonic	Digital Point & Shoot Camera	75	NA
L.L. Bean	Clothing Catalogue	76	10
Lands' End	Clothing Catalogue	77	29
Palm	Wireless Handset	78	NA
Konica Minolta	MFP Office Copier	79	37
Avon	Cosmetics (Mass Merchandiser)	80	43
ABC	Evening News Show	81	47
Samsung	HDTV (LCD)	82	48
Samsung	HDTV (Plasma)	83	49
Ritz-Carlton	Hotel (Luxury)	84	50
Xerox	MFP Office Copier	85	73
Verizon	Long Distance Provider	86	74
Ace	Retail Store (Home Improvement)	87	78
Jewel of Russia	Vodka	88	NA
3 Olives	Vodka	89	NA
Alpo	Pet Food - Canned (Dogs)	90	NA
Purina One	Pet Food - Canned (Dogs)	91	NA
Bounty	Paper Towels	92	NA
Nivea	Moisturizing Skin Care (Mass Merchandiser)	93	NA
Special K	Breakfast Cereal: Adults	94	NA
Cap'n Crunch	Breakfast Cereal Kids	95	NA
Panasonic	Digital SLR Camera	96	NA
Yahoo	Search Engine	97	6
Lowe's	Retail Store (Home Improvement)	98	34
Panasonic	HDTV (Plasma)	99	41
Canon	MFP Office Copier	100	51
Marriott	Hotel (Upscale)	101	55
Sephora	Cosmetics (Mass Merchandiser)	102	56
InterContinental	Hotel (Luxury)	103	63
Shisedo	Cosmetics (Luxury)	104	67
Sony	HDTV (LCD)	105	68
Costco	Retail Store (Discount)	106	72
Scottrade.com	Online Brokerage	107	108
McDonald's	Quick-Serve Restaurant	108	133
Heineken	Beer (Regular)	109	324
Ciroc	Vodka	110	NA
Whiskers	Pet Food - Canned (Cats)	111	NA
Fancy Feast	Pet Food - Canned (Cats)	112	NA
Brawny	Paper Towels	113	NA
Clarins	Moisturizing Skin Care (Luxury)	114	NA
Oil of Olay	Moisturizing Skin Care (Mass Merchandiser)	115	NA
Honey Bunches of Oats	Breakfast Cereal: Adults	116	NA
Fuji	Digial SLR Camera	117	NA
Netscape	Search Engine	118	39
Hilton	Hotel (Upscale)	119	53
AltaVista	Search Engine	120	57
Discover	Credit Card	121	59
NBC	Evening News Show	122	66
AT&T Wireless	Wireless Phone Service	123	69
Tide	Laundry Detergent	124	98
Sharp	HDTV (LCD)	125	120
Kmart	Retail Store (Discount)	126	246
Siemens	Wireless Handset	127	254
Vox	Vodka	128	NA
Absolut	Vodka	129	NA
Hills	Pet Food - Canned (Dogs)	130	NA
Viva	Paper Towels	131	NA
Iams	Pet Food - Canned (Dogs)	132	NA
Friskies	Pet Food - Canned (Cats)	133	NA
Basic	Paper Towels	134	NA
Chanel	Moisturizing Skin Care (Luxury)	135	NA
Raisin Bran	Breakfast Cereal: Adults	136	NA
Corn Flakes	Breakfast Cereal: Adults	137	NA
Olympus	Digital SLR Camera	138	NA
Olympus	Digital Point & Shoot Camera	139	NA
Sony	Digital Point & Shoot Camera	140	NA
Sears	Clothing Catalogue	141	45
H&M	Retail Store (Apparel)	142	58
Panasonic	HDTV (LCD)	143	70
PSE&G	Energy Provider	144	75
Sprint PCS	Wireless Phone Service	145	77
Best Buy	Retail Store (Electronics)	146	79
BarnesandNoble.com	Online Books/Music	147	80
AT&T	Long Distance Provider	148	81
Radisson	Hotel (Upscale)	149	83
Rimmel	Cosmetics (Mass Merchandiser)	150	85
Coldwater Creek	Clothing Catalogue	151	88
Ricoh	MFP Office Copier	152	90
Swissôtel	Hotel (Upscale)	153	91
Samsung	DVD Player	154	92
American Funds	Mutual Fund	155	169
Domino's	Pizza	156	185
Corona	Beer (Regular)	157	277
Garnier	Moisturizing Skin Care (Mass Merchandiser)	158	NA
Meow Mix	Pet Food - Canned (Cats)	159	NA
Mardi Gras	Paper Towels	160	NA
Post Grape-Nuts	Breakfast Cereal: Adults	161	NA
Pentax	Digital SLR Camera	162	NA
Coors Light	Beer (Light)	163	76
Wyndham	Hotel (Upscale)	164	84
Budweiser	Beer (Regular)	165	89
T. Rowe Price	Mutual Fund	166	95
Sony	HDTV (Plasma)	167	96
Almay	Cosmetics (Mass Merchandiser)	168	101
Toshiba	HDTV (LCD)	169	102
Sheraton	Hotel (Upscale)	170	103
Toshiba	HDTV (Plasma)	171	105
Panasonic	MFP Office Copier	172	107
Sony	DVD Player	173	119
Sprint	Long Distance Provider	174	122
BP	Gasoline	175	135
JVC	HDTV (LCD)	176	153
Today (NBC)	AM News Show	177	155
Nike	Athletic Footwear	178	204
Tom's of Maine	Toothpaste	179	323
Belvedere	Vodka	180	NA
Finlandia	Vodka	181	NA
Sony	Digital SLR Camera	182	NA
Scott	Paper Towels	183	NA
Gravy Train	Pet Food - Canned (Dogs)	184	NA
Kibbles 'n Bits	Pet Food - Canned (Dogs)	185	NA
9 Lives	Pet Food - Canned (Cats)	186	NA
Ponds	Moisturizing Skin Care (Mass Merchandiser)	187	NA
Post Raisin Bran	Breakfast Cereal: Adults	188	NA
Pioneer	HDTV (Plasma)	189	36
Miller Genuine Draft	Beer (Regular)	190	42
Victoria's Secret	Retail Store (Apparel)	191	46
Home Depot	Retail Store (Home Improvement)	192	62
LG	HDTV (Plasma)	193	64
RCA	HDTV (LCD)	194	97
CNN	Evening News Show	195	99
FOX	Evening News Show	196	100
Crest	Toothpaste	197	110
Air Jordan	Athletic Footwear	198	113
Capital One	Credit Card	199	114
Doubletree	Hotel (Upscale)	200	121
Buy.com	Online Books/Music	201	124
Good Morning America (ABC)	AM News Show	202	138
Hitachi	HDTV (LCD)	203	141
T-Mobile	Wireless Phone Service	204	145
Toshiba	DVD Player	205	148
MSNBC	Evening News Show	206	149
Smirnoff	Vodka	207	NA
Pentax	Digital Point & Shoot Camera	208	NA
Fiber One	Breakfast Cereal: Adults	209	NA
Rice Krispies	Breakfast Cereal: Adults	210	NA
PECO	Energy Provider	211	94
Coty	Cosmetics (Mass Merchandiser)	212	106
New Balance	Athletic Footwear	213	115
JetBlue	Airline	214	129
SouthWest	Airline	215	130
Pioneer	DVD Player	216	137
Westin	Hotel (Upscale)	217	142
Colgate	Toothpaste	218	144
Cheer	Laundry Detergent	219	152
Dell	Computer	220	154
Fidelity.com	Online Brokerage	221	156
Aquafina	Bottled Water	222	157
JVC	DVD Player	223	162
Staples	Retail Store (Office Supply)	224	165
Diet Pepsi	Soft Drink (Diet)	225	166
Comfort Inn	Hotel (Midscale)	226	167
Radio Shack	Retail Store (Electronics)	227	176
Etrade.com	Online Brokerage	228	183
Vanguard	Mutual Fund	229	198
Advil	Pain Reliever (OTC)	230	239
Dillard's	Retail Store (Department)	231	257
Budget	Car Rental	232	298
Casio	Digital Point & Shoot Camera	233	NA
Chex	Breakfast Cereal: Adults	234	NA
Macy's	Retail Store (Department)	235	82
PacSun	Retail Store (Apparel)	236	109
Hitachi	HDTV (Plasma)	237	126
Philips	HDTV (Plasma)	238	127
CBS	Evening News Show	239	131
Subway	Quick-Serve Restaurant	240	132
Miller Lite	Beer (Light)	241	139
Panasonic	DVD Player	242	140
Tylenol	Pain Reliever (OTC)	243	147
Sunoco	Gasoline	244	150
Mercedes	Automotive	245	158
BMW	Automotive	246	159
Expedia	Online Travel	247	163
Sharp	DVD Player	248	171
TDAmeritrade.com	Online Brokerage	249	172
Marshalls	Retail Store (Department)	250	173
NFL	Major League Sports	251	179
Fox & Friends (Fox News)	AM News Show	252	181
Adidas	Athletic Footwear	253	189
Best Western	Hotel (Midscale)	254	191
Sharp	MFP Office Copier	255	192
Gateway	Computer	256	194
Honda	Automotive	257	211
All	Laundry Detergent	258	214
Allstate	Car Insurance	259	263
Delta	Airline	260	338
Kia	Automotive	261	352
ASK	Search Engine	262	19
Chadwick's of Boston	Clothing Catalogue	263	65
Fiji	Bottled Water	264	136
Fidelity	Mutual Fund	265	143
Sears	Retail Store (Department)	266	146
MCI	Long Distance Provider	267	151
Visa	Credit Card	268	161
Purex	Laundry Detergent	269	168
JCPenney	Retail Store (Department)	270	175
GEICO	Car Insurance	271	178
Texaco	Gasoline	272	180
Pepsi	Soft Drink (Regular)	273	184
Bud Light	Beer (Light)	274	187
HP	Computer	275	190
Hampton Inn	Hotel (Midscale)	276	196
Olive Garden	Casual Dining	277	206
HP	MFP Office Copier	278	215
Jeep	Automotive	279	284
Reebok	Athletic Footwear	280	294
Dollar Rent A Car	Car Rental	281	322
AOL	Search Engine	282	24
Coors	Beer (Regular)	283	33
Schwab.com	Online Brokerage	284	123
FedEx	Parcel Delivery	285	134
Janus	Mutual Fund	286	170
Excedrin	Pain Reliever (OTC)	287	182
Qwest	Long Distance Provider	288	197
Tylenol	Allergy Medicine (OTC)	289	203
NY Life	Insurance	290	207
Diet Coke	Soft Drink (Diet)	291	209
Pizza Hut	Pizza	292	210
Poland Spring	Bottled Water	293	218
Fujitsu	Computer	294	220
Wisk	Laundry Detergent	295	221
Epson	MFP Office Copier	296	222
Exelon	Energy Provider	297	225
Days Inn	Hotel (Economy)	298	226
Toshiba	Computer	299	227
Arm & Hammer	Toothpaste	300	230
American Morning (CNN)	AM News Show	301	236
Quiznos	Quick-Serve Restaurant	302	240
National	Car Rental	303	264
Ramada	Hotel (Midscale)	304	271
Chili's	Casual Dining	305	335
Ford	Automotive	306	349
Motorola	Wireless Handset	307	71
UPS	Parcel Delivery	308	117
Circuit City	Retail Store (Electronics)	309	125
Orbitz	Online Travel	310	164
Benadryl	Allergy Medicine (OTC)	311	205
Early Show (CBS)	AM News Show	312	208
Nissan	Automotive	313	212
Holiday Inn	Hotel (Midscale)	314	213
CheapTickets	Online Travel	315	216
Aleve	Pain Reliever (OTC)	316	217
Northeast Utilities	Energy Provider	317	228
State Farm	Car Insurance	318	231
Claritin	Allergy Medicine (OTC)	319	234
Amstel Light	Beer (Light)	320	235
Priceline	Online Travel	321	237
Travelocity	Online Travel	322	242
American Express	Credit Card	323	244
Outback	Casual Dining	324	247
Burger King	Quick-Serve Restaurant	325	250
Mountain Dew	Soft Drink (Regular)	326	251
Chevron	Gasoline	327	252
Listerine	Toothpaste	328	258
Bank of America	Bank	329	262
Old Navy	Retail Store (Apparel)	330	268
NBA	Major League Sports	331	269
Travelodge	Hotel (Economy)	332	273
Sony VAIO	Computer	333	280
Arm & Hammer	Laundry Detergent	334	285
MasterCard	Credit Card	335	336
Fila	Athletic Footwear	336	354
Spiegel	Clothing Catalogue	337	54
Putnam	Mutual Fund	338	193
Papa John's	Pizza	339	202
Bayer	Pain Reliever (OTC)	340	223
Mobil	Gasoline	341	229
Hooters	Casual Dining	342	233
American Eagle Outfitters	Retail Store (Apparel)	343	241
Saab	Automotive	344	243
Conectiv	Energy Provider	345	248
Michelob Light	Beer (Light)	346	253
Exxon	Gasoline	347	255
Sudafed	Allergy Medicine (OTC)	348	260
Volkswagen	Automotive	349	261
Coca-Cola	Soft Drink (Regular)	350	267
Skechers	Athletic Footwear	351	NA
Econo Lodge	Hotel (Economy)	352	272
Zyrtec	Allergy Medicine (OTC)	353	276
TGI Friday's	Casual Dining	354	278
Fodors	Online Travel	355	282
Volvic	Bottled Water	356	283
Dannon	Bottled Water	357	291
Office Depot	Retail Store (Office Supply)	358	292
JPMorgan Chase	Bank	359	296
Bold	Laundry Detergent	360	311
USPS	Parcel Delivery	361	315
Applebee's	Casual Dining	362	318
Bank of New York	Bank	363	342
Beck's	Beer (Regular)	364	365
Lenovo	Computer	365	NA
Enterprise	Car Rental	366	40
Abercrombie & Fitch	Retail Store (Apparel)	367	245
Motrin	Pain Reliever (OTC)	368	249
Chevrolet	Automotive	369	256
MLB	Major League Sports	370	259
Red Lobster	Casual Dining	371	265
Michelob	Beer (Regular)	372	274
The Hartford	Insurance	373	281
National Grid	Energy Provider	374	287
Chlortrimeton	Allergy Medicine (OTC)	375	297
Compaq	Computer	376	299
Shell	Gasoline	377	301
Motel 6	Hotel (Economy)	378	302
Hotels	Online Travel	379	304
Nationwide	Car Insurance	380	308
NEC	Computer	381	309
NSTAR	Energy Provider	382	310
Gain	Laundry Detergent	383	313
Arrowhead	Bottled Water	384	316
Krispy Kreme	Coffee	385	317
Panasonic	Computer	386	319
Wells Fargo	Bank	387	343
KFC	Quick-Serve Restaurant	388	348
AXA	Insurance	389	357
Ultra Brite	Toothpaste	390	361
Continental	Airline	391	289
ING	Insurance	392	290
MetLife	Insurance	393	303
Little Caesar's	Pizza	394	306
Era	Laundry Detergent	395	312
Kayak	Online Travel	396	314
RubyTuesday	Casual Dining	397	320
Round Table	Pizza	398	321
Evian	Bottled Water	399	325
Progressive	Car Insurance	400	326
IHOP	Casual Dining	401	327
Travelers	Insurance	402	330
Aim	Toothpaste	403	332
American	Airline	404	337
Wendy's	Quick-Serve Restaurant	405	341
PNC	Bank	406	347
Eddie Bauer	Clothing Catalogue	407	26
MerrillLynch.com	Online Brokerage	408	238
St. Joseph's	Pain Reliever (OTC)	409	305
Prudential	Insurance	410	329
Godfather's	Pizza	411	331
Northwest	Airline	412	333
Volvo	Automotive	413	334
US Airways	Airline	414	339
Deer Park	Bottled Water	415	346
Aquafresh	Toothpaste	416	350
Alamo	Car Rental	417	355
Gap	Retail Store (Apparel)	418	373
United	Airline	419	288
OfficeMax	Retail Store (Office Supply)	420	307
Sensodyne	Toothpaste	421	351
Chuck E. Cheese	Pizza	422	356
Hardee's	Quick-Serve Restaurant	423	358
Seven Up	Soft Drink (Regular)	424	360
Dasani	Bottled Water	425	362
Aetna	Insurance	426	364
Vitamin Water	Bottled Water	427	195
Starbucks	Coffee	428	199
Wachovia	Bank	429	200
Chrysler	Automotive	430	340
Diet Seven-UP	Soft Drink (Diet)	431	359
Arby's	Casual Dining	432	367
Dr Pepper	Soft Drink (Regular)	433	368
Citi	Bank	434	366
Jack In The Box	Quick-Serve Restaurant	435	369
Diet Dr Pepper	Soft Drink (Diet)	436	371
Taco Bell	Quick-Serve Restaurant	437	374
NHL	Major League Sports	438	375
General Motors	Automotive	439	363
Con Edison	Energy Provider	440	370

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Brand Keys Customer Loyalty Leaders 2009

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