|
Category |
Rankings |
|
|
|
2008 |
2007 |
| Clinique |
Cosmetics (Luxury) |
8 |
NA |
| Avon |
Cosmetics (Mass Merchandiser) |
43 |
NA |
| Revlon |
Cosmetics (Mass Merchandiser) |
38 |
NA |
| L'Oreal |
Cosmetics (Mass Merchandiser) |
31 |
NA |
| Neutrogena |
Cosmetics (Mass Merchandiser) |
25 |
NA |
| search |
Search Engine |
22 |
NA |
| Chanel |
Cosmetics (Luxury) |
20 |
NA |
| Mary Kay |
Cosmetics (Mass Merchandiser) |
3 |
NA |
| Lancome |
Cosmetics (Luxury) |
12 |
NA |
| Covergirl |
Cosmetics (Mass Merchandiser) |
23 |
NA |
| Estee Lauder |
Cosmetics (Luxury) |
5 |
NA |
| Maybelline |
Cosmetics (Mass Merchandiser) |
4 |
NA |
| Luvs |
Diapers |
344 |
NA |
| Singulair |
Allergy Medicine (OTC) |
275 |
NA |
| Pioneer |
DVD Player |
137 |
NA |
| Kayak |
Online Travel |
314 |
NA |
| Zyrtec |
Allergy Medicine (OTC) |
276 |
NA |
| W Hotel |
Hotel (Luxury) |
16 |
NA |
| Vitamin Water |
Bottled Water |
195 |
NA |
| Volvo |
Automotive |
334 |
NA |
| Northwest |
Airline |
333 |
NA |
| National Grid |
Energy Provider |
287 |
NA |
| Volvic |
Bottled Water |
283 |
NA |
| Max Factor |
Cosmetics (Mass Merchandiser) |
21 |
NA |
| Washington Mutual |
Bank |
201 |
NA |
| Sephora |
Cosmetics (Mass Merchandiser) |
56 |
NA |
| Radio Shack |
Retail Store (Electronics) |
176 |
NA |
| Sharp |
DVD Player |
171 |
NA |
| JVC |
DVD Player |
162 |
NA |
| Clarinex |
Allergy Medicine (OTC) |
232 |
NA |
| American Apparel |
Retail (Apparel) |
61 |
NA |
| McDonald's |
Coffee |
160 |
NA |
| Shisedo |
Cosmetics (Luxury) |
67 |
NA |
| Coty |
Cosmetics (Mass Merchandiser) |
106 |
NA |
| Rimmel |
Cosmetics (Mass Merchandiser) |
85 |
NA |
| Almay |
Cosmetics (Mass Merchandiser) |
101 |
NA |
| Walmart White Cloud |
Diapers |
266 |
NA |
| Google |
Search Engine |
1 |
1 |
| Yahoo |
Search Engine |
6 |
2 |
| Avis |
Car Rental |
2 |
3 |
| L.L. Bean |
Clothing Catalogue |
10 |
4 |
| Coors |
Beer (Regular) |
33 |
5 |
| J. Crew |
Clothing Catalogue |
14 |
6 |
| Samsung |
Wireless Handset |
7 |
7 |
| Hyatt |
Hotel (Upscale) |
32 |
8 |
| Sam Adams |
Beer (Regular) |
15 |
9 |
| Fairmont |
Hotel (Luxury) |
28 |
10 |
| Canon |
MFP Office Copier |
51 |
11 |
| Eddie Bauer |
Clothing Catalogue |
26 |
12 |
| Lowe's |
Retail Store (Home Improvement) |
34 |
13 |
| Sears |
Clothing Catalogue |
45 |
14 |
| Marriott |
Hotel (Upscale) |
55 |
15 |
| Verizon |
Wireless Phone Service |
60 |
16 |
| Netscape |
Search Engine |
39 |
17 |
| Amazon.com |
Online Books/Music |
11 |
18 |
| Miller Genuine Draft |
Beer (Regular) |
42 |
19 |
| Panasonic |
HDTV (Plasma) |
41 |
20 |
| True Value |
Retail Store (Home Improvement) |
44 |
21 |
| Target |
Retail Store (Discount) |
52 |
22 |
| Victoria's Secret |
Retail Store (Apparel) |
46 |
23 |
| Lands' End |
Clothing Catalogue |
29 |
24 |
| H&M |
Retail Store (Apparel) |
58 |
25 |
| Apple |
Computer |
9 |
26 |
| Blackberry |
Wireless Handset |
17 |
27 |
| Sony |
HDTV (LCD) |
68 |
28 |
| Treo |
Wireless Handset |
35 |
29 |
| Toshiba |
HDTV (Plasma) |
105 |
31 |
| MSN |
Search Engine |
27 |
32 |
| ABC |
Evening News Show |
47 |
33 |
| Diet Pepsi |
Soft Drink (Diet) |
166 |
34 |
| Spiegel |
Clothing Catalogue |
54 |
35 |
| J. Crew |
Retail Store (Apparel) |
111 |
37 |
| Swissôtel |
Hotel (Upscale) |
91 |
38 |
| Sony |
DVD Player |
119 |
39 |
| Panasonic |
HDTV (LCD) |
70 |
41 |
| Pioneer |
HDTV (Plasma) |
36 |
42 |
| Sony |
HDTV (Plasma) |
96 |
43 |
| NBC |
Evening News Show |
66 |
44 |
| Ritz-Carlton |
Hotel (Luxury) |
50 |
45 |
| Home Depot |
Retail Store (Home Improvement) |
62 |
46 |
| Chadwick's of Boston |
Clothing Catalogue |
65 |
47 |
| New Balance |
Athletic Footwear |
115 |
48 |
| Motorola |
Wireless Handset |
71 |
49 |
| Sprint |
Long Distance Provider |
122 |
50 |
| Costco |
Retail Store (Discount) |
72 |
51 |
| PacSun |
Retail Store (Apparel) |
109 |
52 |
| Hilton |
Hotel (Upscale) |
53 |
53 |
| Enterprise |
Car Rental |
40 |
54 |
| T-Mobile |
Wireless Phone Service |
145 |
55 |
| Toshiba |
DVD Player |
148 |
56 |
| Budweiser |
Beer (Regular) |
89 |
58 |
| Vizio |
HDTV (Plasma) |
87 |
59 |
| Samsung |
HDTV (LCD) |
48 |
60 |
| Coldwater Creek |
Clothing Catalogue |
88 |
61 |
| Toshiba |
HDTV (LCD) |
102 |
62 |
| Wal-Mart |
Retail Store (Discount) |
18 |
63 |
| Samsung |
HDTV (Plasma) |
49 |
64 |
| Ace |
Retail Store (Home Improvement) |
78 |
65 |
| Dell |
HDTV (Plasma) |
116 |
66 |
| PSE&G |
Energy Provider |
75 |
67 |
| Verizon |
Long Distance Provider |
74 |
68 |
| Radisson |
Hotel (Upscale) |
83 |
69 |
| Samsung |
DVD Player |
92 |
70 |
| Nokia |
Wireless Handset |
86 |
71 |
| RCA |
HDTV (LCD) |
97 |
74 |
| Hitachi |
HDTV (Plasma) |
126 |
75 |
| BarnesandNoble.com |
Online Books/Music |
80 |
76 |
| Good Morning America (ABC) |
AM News Show |
138 |
77 |
| Philips |
HDTV (Plasma) |
127 |
78 |
| FOX |
Evening News Show |
100 |
79 |
| Macy's |
Retail Store (Department) |
82 |
80 |
| Discover |
Credit Card |
59 |
81 |
| Ricoh |
MFP Office Copier |
90 |
82 |
| Circuit City |
Retail Store (Electronics) |
125 |
83 |
| Kohl's |
Retail Store (Discount) |
118 |
84 |
| InterContinental |
Hotel (Luxury) |
63 |
85 |
| Coors Light |
Beer (Light) |
76 |
86 |
| Hertz |
Car Rental |
13 |
87 |
| Crest |
Toothpaste |
110 |
88 |
| PECO |
Energy Provider |
94 |
89 |
| Crowne Plaza |
Hotel (Upscale) |
104 |
90 |
| Sprint PCS |
Wireless Phone Service |
77 |
91 |
| Panasonic |
DVD Player |
140 |
92 |
| Sharp |
HDTV (LCD) |
120 |
95 |
| JVC |
HDTV (LCD) |
153 |
96 |
| LG |
HDTV (Plasma) |
64 |
97 |
| Xerox |
MFP Office Copier |
73 |
98 |
| CNN |
Evening News Show |
99 |
99 |
| AOL |
Search Engine |
24 |
100 |
| Konica Minolta |
MFP Office Copier |
37 |
102 |
| Tide |
Laundry Detergent |
98 |
103 |
| Dunkin' Donuts |
Coffee |
128 |
104 |
| MCI |
Long Distance Provider |
151 |
105 |
| BP |
Gasoline |
135 |
106 |
| Scottrade.com |
Online Brokerage |
108 |
107 |
| Diet Coke |
Soft Drink (Diet) |
209 |
108 |
| UPS |
Parcel Delivery |
117 |
109 |
| Comfort Inn |
Hotel (Midscale) |
167 |
110 |
| Westin |
Hotel (Upscale) |
142 |
111 |
| Janus |
Mutual Fund |
170 |
112 |
| Dell |
Computer |
154 |
113 |
| AltaVista |
Search Engine |
57 |
115 |
| Hitachi |
HDTV (LCD) |
141 |
117 |
| Toyota |
Automotive |
112 |
118 |
| Buy.com |
Online Books/Music |
124 |
119 |
| Today (NBC) |
AM News Show |
155 |
120 |
| Capital One |
Credit Card |
114 |
121 |
| CBS |
Evening News Show |
131 |
123 |
| Sears |
Retail Store (Department) |
146 |
124 |
| Panasonic |
MFP Office Copier |
107 |
125 |
| Tylenol |
Pain Reliever (OTC) |
147 |
126 |
| Sanyo |
Wireless Handset |
93 |
127 |
| Cheer |
Laundry Detergent |
152 |
128 |
| Best Buy |
Retail Store (Electronics) |
79 |
129 |
| Schwab.com |
Online Brokerage |
123 |
130 |
| Colgate |
Toothpaste |
144 |
131 |
| Miller Lite |
Beer (Light) |
139 |
132 |
| FedEx |
Parcel Delivery |
134 |
133 |
| Wyndham |
Hotel (Upscale) |
84 |
134 |
| Doubletree |
Hotel (Upscale) |
121 |
135 |
| Subway |
Quick-Serve Restaurant |
132 |
136 |
| Vanguard |
Mutual Fund |
198 |
137 |
| Sheraton |
Hotel (Upscale) |
103 |
138 |
| ColumbiaHouse.com |
Online Books/Music |
177 |
139 |
| American Funds |
Mutual Fund |
169 |
142 |
| Purex |
Laundry Detergent |
168 |
143 |
| JetBlue |
Airline |
129 |
144 |
| MSNBC |
Evening News Show |
149 |
145 |
| Staples |
Retail Store (Office Supply) |
165 |
146 |
| Mercedes |
Automotive |
158 |
147 |
| BMW |
Automotive |
159 |
148 |
| Pepsi |
Soft Drink (Regular) |
184 |
149 |
| Fidelity.com |
Online Brokerage |
156 |
150 |
| Marshalls |
Retail Store (Department) |
173 |
151 |
| Hampton Inn |
Hotel (Midscale) |
196 |
153 |
| Best Western |
Hotel (Midscale) |
191 |
154 |
| AT&T Wireless |
Wireless Phone Service |
69 |
155 |
| T. Rowe Price |
Mutual Fund |
95 |
156 |
| SouthWest |
Airline |
130 |
157 |
| Fidelity |
Mutual Fund |
143 |
158 |
| Domino's |
Pizza |
185 |
159 |
| HP |
Computer |
190 |
160 |
| Excedrin |
Pain Reliever (OTC) |
182 |
161 |
| NFL |
Major League Sports |
179 |
162 |
| Fox & Friends (Fox News) |
AM News Show |
181 |
163 |
| Gateway |
Computer |
194 |
165 |
| Visa |
Credit Card |
161 |
166 |
| McDonald's |
Quick-Serve Restaurant |
133 |
167 |
| Aquafina |
Bottled Water |
157 |
168 |
| LG |
Wireless Handset |
188 |
169 |
| JCPenney |
Retail Store (Department) |
175 |
170 |
| Honda |
Automotive |
211 |
171 |
| GEICO |
Car Insurance |
178 |
172 |
| XM |
Satellite Radio |
174 |
173 |
| Expedia |
Online Travel |
163 |
174 |
| TDAmeritrade.com |
Online Brokerage |
172 |
175 |
| Adidas |
Athletic Footwear |
189 |
176 |
| Texaco |
Gasoline |
180 |
177 |
| Sunoco |
Gasoline |
150 |
178 |
| Northeast Utilities |
Energy Provider |
228 |
179 |
| Embassy Suites |
Hotel (Upscale) |
30 |
180 |
| Holiday Inn |
Hotel (Midscale) |
213 |
183 |
| Quiznos |
Quick-Serve Restaurant |
240 |
184 |
| Benadryl |
Allergy Medicine (OTC) |
205 |
185 |
| Putnam |
Mutual Fund |
193 |
186 |
| NY Life |
Insurance |
207 |
188 |
| Red Lobster |
Casual Dining |
265 |
189 |
| Outback |
Casual Dining |
247 |
190 |
| Fiji |
Bottled Water |
136 |
191 |
| Fujitsu |
Computer |
220 |
192 |
| Advil |
Pain Reliever (OTC) |
239 |
193 |
| Volkswagen |
Automotive |
261 |
194 |
| ASK |
Search Engine |
19 |
195 |
| HP |
MFP Office Copier |
215 |
196 |
| Wachovia |
Bank |
200 |
197 |
| Bayer |
Pain Reliever (OTC) |
223 |
198 |
| All |
Laundry Detergent |
214 |
199 |
| Nissan |
Automotive |
212 |
200 |
| Etrade.com |
Online Brokerage |
183 |
201 |
| Bud Light |
Beer (Light) |
187 |
202 |
| Starbucks |
Coffee |
199 |
203 |
| Mobil |
Gasoline |
229 |
204 |
| Days Inn |
Hotel (Economy) |
226 |
205 |
| Sony Ericsson |
Wireless Handset |
224 |
206 |
| Toshiba |
Computer |
227 |
207 |
| Tylenol |
Allergy Medicine (OTC) |
203 |
208 |
| Mountain Dew |
Soft Drink (Regular) |
251 |
209 |
| AT&T |
Long Distance Provider |
81 |
210 |
| American Eagle Outfitters |
Retail Store (Apparel) |
241 |
211 |
| Epson |
MFP Office Copier |
222 |
212 |
| Olive Garden |
Casual Dining |
206 |
213 |
| Poland Spring |
Bottled Water |
218 |
215 |
| Skechers |
Athletic Footwear |
270 |
216 |
| Motrin |
Pain Reliever (OTC) |
249 |
217 |
| Early Show (CBS) |
AM News Show |
208 |
218 |
| American Morning (CNN) |
AM News Show |
236 |
219 |
| Orbitz |
Online Travel |
164 |
221 |
| Kmart |
Retail Store (Discount) |
246 |
222 |
| Chevrolet |
Automotive |
256 |
223 |
| Exelon |
Energy Provider |
225 |
224 |
| Papa John's |
Pizza |
202 |
225 |
| Wisk |
Laundry Detergent |
221 |
226 |
| Panasonic |
Wireless Handset |
219 |
227 |
| Arm & Hammer |
Toothpaste |
230 |
228 |
| Conectiv |
Energy Provider |
248 |
229 |
| DHL |
Parcel Delivery |
186 |
230 |
| ING |
Insurance |
290 |
231 |
| Chevron |
Gasoline |
252 |
232 |
| Travelodge |
Hotel (Economy) |
273 |
233 |
| Claritin |
Allergy Medicine (OTC) |
234 |
235 |
| Sony VAIO |
Computer |
280 |
236 |
| Sudafed |
Allergy Medicine (OTC) |
260 |
237 |
| Aleve |
Pain Reliever (OTC) |
217 |
238 |
| The Hartford |
Insurance |
281 |
239 |
| Burger King |
Quick-Serve Restaurant |
250 |
240 |
| Jeep |
Automotive |
284 |
241 |
| Pizza Hut |
Pizza |
210 |
242 |
| Old Navy |
Retail Store (Apparel) |
268 |
243 |
| Nike |
Athletic Footwear |
204 |
244 |
| Applebee's |
Casual Dining |
318 |
245 |
| Coca-Cola |
Soft Drink (Regular) |
267 |
246 |
| Dannon |
Bottled Water |
291 |
247 |
| Sharp |
MFP Office Copier |
192 |
248 |
| NBA |
Major League Sports |
269 |
249 |
| Arm & Hammer |
Laundry Detergent |
285 |
250 |
| Air Jordan |
Athletic Footwear |
113 |
251 |
| Saab |
Automotive |
243 |
252 |
| Travelocity |
Online Travel |
242 |
253 |
| Yahoo Travel |
Online Travel |
286 |
254 |
| Abercrombie & Fitch |
Retail Store (Apparel) |
245 |
255 |
| Michelob Light |
Beer (Light) |
253 |
256 |
| Bank of America |
Bank |
262 |
257 |
| Listerine |
Toothpaste |
258 |
258 |
| Dillard's |
Retail Store (Department) |
257 |
259 |
| Qwest |
Long Distance Provider |
197 |
260 |
| Amstel Light |
Beer (Light) |
235 |
261 |
| State Farm |
Car Insurance |
231 |
262 |
| Hooters |
Casual Dining |
233 |
263 |
| Econo Lodge |
Hotel (Economy) |
272 |
264 |
| American Express |
Credit Card |
244 |
265 |
| Michelob |
Beer (Regular) |
274 |
266 |
| Ramada |
Hotel (Midscale) |
271 |
267 |
| Corona |
Beer (Regular) |
277 |
269 |
| Chlortrimeton |
Allergy Medicine (OTC) |
297 |
270 |
| IBM /Lenovo |
Computer |
279 |
271 |
| MetLife |
Insurance |
303 |
272 |
| NEC |
Computer |
309 |
273 |
| Allstate |
Car Insurance |
263 |
274 |
| Gain |
Laundry Detergent |
313 |
275 |
| Continental |
Airline |
289 |
276 |
| St. Joseph's |
Pain Reliever (OTC) |
305 |
277 |
| OfficeMax |
Retail Store (Office Supply) |
307 |
278 |
| CheapTickets |
Online Travel |
216 |
279 |
| Bold |
Laundry Detergent |
311 |
280 |
| Playskool |
Diapers |
300 |
281 |
| Reebok |
Athletic Footwear |
294 |
282 |
| Sirius |
Satellite Radio |
293 |
283 |
| RubyTuesday |
Casual Dining |
320 |
284 |
| TGI Friday's |
Casual Dining |
278 |
285 |
| Siemens |
Wireless Handset |
254 |
286 |
| Krispy Kreme |
Coffee |
317 |
287 |
| MerrillLynch.com |
Online Brokerage |
238 |
288 |
| NSTAR |
Energy Provider |
310 |
289 |
| Chrysler |
Automotive |
340 |
290 |
| Nationwide |
Car Insurance |
308 |
291 |
| Exxon |
Gasoline |
255 |
292 |
| Motel 6 |
Hotel (Economy) |
302 |
293 |
| Panasonic |
Computer |
319 |
294 |
| Little Caesar's |
Pizza |
306 |
295 |
| Chili's |
Casual Dining |
335 |
296 |
| Round Table |
Pizza |
321 |
297 |
| Tom's of Maine |
Toothpaste |
323 |
298 |
| Era |
Laundry Detergent |
312 |
299 |
| JPMorgan Chase |
Bank |
296 |
300 |
| Aim |
Toothpaste |
332 |
301 |
| Hyundai |
Automotive |
295 |
302 |
| United |
Airline |
288 |
303 |
| Progressive |
Car Insurance |
326 |
304 |
| Office Depot |
Retail Store (Office Supply) |
292 |
305 |
| Shell |
Gasoline |
301 |
306 |
| Fodors |
Online Travel |
282 |
307 |
| KFC |
Quick-Serve Restaurant |
348 |
308 |
| Compaq |
Computer |
299 |
310 |
| National |
Car Rental |
264 |
311 |
| First USA |
Credit Card |
328 |
312 |
| Arrowhead |
Bottled Water |
316 |
313 |
| Godfather's |
Pizza |
331 |
314 |
| Travelers |
Insurance |
330 |
315 |
| Ford |
Automotive |
349 |
316 |
| Wells Fargo |
Bank |
343 |
317 |
| USPS |
Parcel Delivery |
315 |
318 |
| Aquafresh |
Toothpaste |
350 |
319 |
| Wendy's |
Quick-Serve Restaurant |
341 |
320 |
| Heineken |
Beer (Regular) |
324 |
321 |
| Prudential |
Insurance |
329 |
322 |
| MasterCard |
Credit Card |
336 |
323 |
| Evian |
Bottled Water |
325 |
324 |
| Bank of New York |
Bank |
342 |
325 |
| Deer Park |
Bottled Water |
346 |
326 |
| Huggies |
Diapers |
353 |
327 |
| Sensodyne |
Toothpaste |
351 |
328 |
| Delta |
Airline |
338 |
329 |
| American |
Airline |
337 |
329 |
| PNC |
Bank |
347 |
330 |
| Pampers |
Diapers |
345 |
331 |
| General Motors |
Automotive |
363 |
332 |
| Hotels |
Online Travel |
304 |
333 |
| Dollar Rent A Car |
Car Rental |
322 |
334 |
| Budget |
Car Rental |
298 |
335 |
| Dr Pepper |
Soft Drink (Regular) |
368 |
336 |
| Hardee's |
Quick-Serve Restaurant |
358 |
337 |
| AXA |
Insurance |
357 |
338 |
| Seven Up |
Soft Drink (Regular) |
360 |
339 |
| Priceline |
Online Travel |
237 |
340 |
| Fila |
Athletic Footwear |
354 |
341 |
| Chuck E. Cheese |
Pizza |
356 |
342 |
| Kia |
Automotive |
352 |
343 |
| MLB |
Major League Sports |
259 |
344 |
| Citi |
Bank |
366 |
345 |
| IHOP |
Casual Dining |
327 |
346 |
| Ultra Brite |
Toothpaste |
361 |
347 |
| Dasani |
Bottled Water |
362 |
348 |
| Arby's |
Casual Dining |
367 |
349 |
| Diet Seven-UP |
Soft Drink (Diet) |
359 |
350 |
| Jack In The Box |
Quick-Serve Restaurant |
369 |
351 |
| Aetna |
Insurance |
364 |
352 |
| US Airways |
Airline |
339 |
353 |
| Taco Bell |
Quick-Serve Restaurant |
374 |
354 |
| Alamo |
Car Rental |
355 |
355 |
| White Castle |
Quick-Serve Restaurant |
372 |
356 |
| Beck's |
Beer (Regular) |
365 |
357 |
| Diet Dr Pepper |
Soft Drink (Diet) |
371 |
358 |
| Gap |
Retail Store (Apparel) |
373 |
359 |
| Con Edison |
Energy Provider |
370 |
360 |
| NHL |
Major League Sports |
375 |
361 |
