Brand Keys | Customer Loyalty Leaders 2006

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Brand Keys Customer Loyalty Leaders 2008

The 12th Annual Loyalty Leaders list gives the loyalty rankings for the 375 brands we assessed in 55 industry categories in the 2008 Brand Keys Customer Loyalty Engagement Index.

Brand	Category	Rankings
		2009	2008
Google	Search Engine	3	1
Avis	Car Rental	8	2
Mary Kay	Cosmetics (Mass Merchandiser)	7	3
Maybelline	Cosmetics (Mass Merchandiser)	12	4
Estee Lauder	Cosmetics (Luxury)	13	5
Yahoo	Search Engine	97	6
Samsung	Wireless Handset	2	7
Clinique	Cosmetics (Luxury)	19	8
Apple	Computer	9	9
L.L. Bean	Clothing Catalogue	76	10
Amazon.com	Online Books/Music	10	11
Lancome	Cosmetics (Luxury)	20	12
Hertz	Car Rental	61	13
J. Crew	Clothing Catalogue	11	14
Sam Adams	Beer (Regular)	49	15
W Hotel	Hotel (Luxury)	38	16
Blackberry	Wireless Handset	4	17
Wal-Mart	Retail Store (Discount)	5	18
ASK	Search Engine	262	19
Chanel	Cosmetics (Luxury)	39	20
Max Factor	Cosmetics (Mass Merchandiser)	40	21
search	Search Engine	NA	22
Covergirl	Cosmetics (Mass Merchandiser)	45	23
AOL	Search Engine	282	24
Neutrogena	Cosmetics (Mass Merchandiser)	50	25
Eddie Bauer	Clothing Catalogue	407	26
MSN	Search Engine	28	27
Fairmont	Hotel (Luxury)	51	28
Lands' End	Clothing Catalogue	77	29
Embassy Suites	Hotel (Upscale)	62	30
L'Oreal	Cosmetics (Mass Merchandiser)	25	31
Hyatt	Hotel (Upscale)	63	32
Coors	Beer (Regular)	283	33
Lowe's	Retail Store (Home Improvement)	98	34
Treo	Wireless Handset	NA	35
Pioneer	HDTV (Plasma)	189	36
Konica Minolta	MFP Office Copier	79	37
Revlon	Cosmetics (Mass Merchandiser)	64	38
Netscape	Search Engine	118	39
Enterprise	Car Rental	366	40
Panasonic	HDTV (Plasma)	99	41
Miller Genuine Draft	Beer (Regular)	190	42
Avon	Cosmetics (Mass Merchandiser)	80	43
True Value	Retail Store (Home Improvement)	52	44
Sears	Clothing Catalogue	141	45
Victoria's Secret	Retail Store (Apparel)	191	46
ABC	Evening News Show	81	47
Samsung	HDTV (LCD)	82	48
Samsung	HDTV (Plasma)	83	49
Ritz-Carlton	Hotel (Luxury)	84	50
Canon	MFP Office Copier	100	51
Target	Retail Store (Discount)	65	52
Hilton	Hotel (Upscale)	119	53
Spiegel	Clothing Catalogue	337	54
Marriott	Hotel (Upscale)	101	55
Sephora	Cosmetics (Mass Merchandiser)	102	56
AltaVista	Search Engine	120	57
H&M	Retail Store (Apparel)	142	58
Discover	Credit Card	121	59
Verizon	Wireless Phone Service	21	60
American Apparel	Retail (Apparel)	NA	61
Home Depot	Retail Store (Home Improvement)	192	62
InterContinental	Hotel (Luxury)	103	63
LG	HDTV (Plasma)	193	64
Chadwick's of Boston	Clothing Catalogue	263	65
NBC	Evening News Show	122	66
Shisedo	Cosmetics (Luxury)	104	67
Sony	HDTV (LCD)	105	68
AT&T Wireless	Wireless Phone Service	123	69
Panasonic	HDTV (LCD)	143	70
Motorola	Wireless Handset	307	71
Costco	Retail Store (Discount)	106	72
Xerox	MFP Office Copier	85	73
Verizon	Long Distance Provider	86	74
PSE&G	Energy Provider	144	75
Coors Light	Beer (Light)	163	76
Sprint PCS	Wireless Phone Service	145	77
Ace	Retail Store (Home Improvement)	87	78
Best Buy	Retail Store (Electronics)	146	79
BarnesandNoble.com	Online Books/Music	147	80
AT&T	Long Distance Provider	148	81
Macy's	Retail Store (Department)	235	82
Radisson	Hotel (Upscale)	149	83
Wyndham	Hotel (Upscale)	164	84
Rimmel	Cosmetics (Mass Merchandiser)	150	85
Nokia	Wireless Handset	18	86
Vizio	HDTV (Plasma)	NA	87
Coldwater Creek	Clothing Catalogue	151	88
Budweiser	Beer (Regular)	165	89
Ricoh	MFP Office Copier	152	90
Swissôtel	Hotel (Upscale)	153	91
Samsung	DVD Player	154	92
Sanyo	Wireless Handset	14	93
PECO	Energy Provider	211	94
T. Rowe Price	Mutual Fund	166	95
Sony	HDTV (Plasma)	167	96
RCA	HDTV (LCD)	194	97
Tide	Laundry Detergent	124	98
CNN	Evening News Show	195	99
FOX	Evening News Show	196	100
Almay	Cosmetics (Mass Merchandiser)	168	101
Toshiba	HDTV (LCD)	169	102
Sheraton	Hotel (Upscale)	170	103
Crowne Plaza	Hotel (Upscale)	NA	104
Toshiba	HDTV (Plasma)	171	105
Coty	Cosmetics (Mass Merchandiser)	212	106
Panasonic	MFP Office Copier	172	107
Scottrade.com	Online Brokerage	107	108
PacSun	Retail Store (Apparel)	236	109
Crest	Toothpaste	197	110
J. Crew	Retail Store (Apparel)	23	111
Toyota	Automotive	15	112
Air Jordan	Athletic Footwear	198	113
Capital One	Credit Card	199	114
New Balance	Athletic Footwear	213	115
Dell	HDTV (Plasma)	NA	116
UPS	Parcel Delivery	308	117
Kohl's	Retail Store (Discount)	53	118
Sony	DVD Player	173	119
Sharp	HDTV (LCD)	125	120
Doubletree	Hotel (Upscale)	200	121
Sprint	Long Distance Provider	174	122
Schwab.com	Online Brokerage	284	123
Buy.com	Online Books/Music	201	124
Circuit City	Retail Store (Electronics)	309	125
Hitachi	HDTV (Plasma)	237	126
Philips	HDTV (Plasma)	238	127
Dunkin' Donuts	Coffee	54	128
JetBlue	Airline	214	129
SouthWest	Airline	215	130
CBS	Evening News Show	239	131
Subway	Quick-Serve Restaurant	240	132
McDonald's	Quick-Serve Restaurant	108	133
FedEx	Parcel Delivery	285	134
BP	Gasoline	175	135
Fiji	Bottled Water	264	136
Pioneer	DVD Player	216	137
Good Morning America (ABC)	AM News Show	202	138
Miller Lite	Beer (Light)	241	139
Panasonic	DVD Player	242	140
Hitachi	HDTV (LCD)	203	141
Westin	Hotel (Upscale)	217	142
Fidelity	Mutual Fund	265	143
Colgate	Toothpaste	218	144
T-Mobile	Wireless Phone Service	204	145
Sears	Retail Store (Department)	266	146
Tylenol	Pain Reliever (OTC)	243	147
Toshiba	DVD Player	205	148
MSNBC	Evening News Show	206	149
Sunoco	Gasoline	244	150
MCI	Long Distance Provider	267	151
Cheer	Laundry Detergent	219	152
JVC	HDTV (LCD)	176	153
Dell	Computer	220	154
Today (NBC)	AM News Show	177	155
Fidelity.com	Online Brokerage	221	156
Aquafina	Bottled Water	222	157
Mercedes	Automotive	245	158
BMW	Automotive	246	159
McDonald's	Coffee	16	160
Visa	Credit Card	268	161
JVC	DVD Player	223	162
Expedia	Online Travel	247	163
Orbitz	Online Travel	310	164
Staples	Retail Store (Office Supply)	224	165
Diet Pepsi	Soft Drink (Diet)	225	166
Comfort Inn	Hotel (Midscale)	226	167
Purex	Laundry Detergent	269	168
American Funds	Mutual Fund	155	169
Janus	Mutual Fund	286	170
Sharp	DVD Player	248	171
TDAmeritrade.com	Online Brokerage	249	172
Marshalls	Retail Store (Department)	250	173
XM	Satellite Radio	NA	174
JCPenney	Retail Store (Department)	270	175
Radio Shack	Retail Store (Electronics)	227	176
ColumbiaHouse.com	Online Books/Music	NA	177
GEICO	Car Insurance	271	178
NFL	Major League Sports	251	179
Texaco	Gasoline	272	180
Fox & Friends (Fox News)	AM News Show	252	181
Excedrin	Pain Reliever (OTC)	287	182
Etrade.com	Online Brokerage	228	183
Pepsi	Soft Drink (Regular)	273	184
Domino's	Pizza	156	185
DHL	Parcel Delivery	NA	186
Bud Light	Beer (Light)	274	187
LG	Wireless Handset	41	188
Adidas	Athletic Footwear	253	189
HP	Computer	275	190
Best Western	Hotel (Midscale)	254	191
Sharp	MFP Office Copier	255	192
Putnam	Mutual Fund	338	193
Gateway	Computer	256	194
Vitamin Water	Bottled Water	427	195
Hampton Inn	Hotel (Midscale)	276	196
Qwest	Long Distance Provider	288	197
Vanguard	Mutual Fund	229	198
Starbucks	Coffee	428	199
Wachovia	Bank	429	200
Washington Mutual	Bank	NA	201
Papa John's	Pizza	339	202
Tylenol	Allergy Medicine (OTC)	289	203
Nike	Athletic Footwear	178	204
Benadryl	Allergy Medicine (OTC)	311	205
Olive Garden	Casual Dining	277	206
NY Life	Insurance	290	207
Early Show (CBS)	AM News Show	312	208
Diet Coke	Soft Drink (Diet)	291	209
Pizza Hut	Pizza	292	210
Honda	Automotive	257	211
Nissan	Automotive	313	212
Holiday Inn	Hotel (Midscale)	314	213
All	Laundry Detergent	258	214
HP	MFP Office Copier	278	215
CheapTickets	Online Travel	315	216
Aleve	Pain Reliever (OTC)	316	217
Poland Spring	Bottled Water	293	218
Panasonic	Wireless Handset	27	219
Fujitsu	Computer	294	220
Wisk	Laundry Detergent	295	221
Epson	MFP Office Copier	296	222
Bayer	Pain Reliever (OTC)	340	223
Sony Ericsson	Wireless Handset	46	224
Exelon	Energy Provider	297	225
Days Inn	Hotel (Economy)	298	226
Toshiba	Computer	299	227
Northeast Utilities	Energy Provider	317	228
Mobil	Gasoline	341	229
Arm & Hammer	Toothpaste	300	230
State Farm	Car Insurance	318	231
Clarinex	Allergy Medicine (OTC)	NA	232
Hooters	Casual Dining	342	233
Claritin	Allergy Medicine (OTC)	319	234
Amstel Light	Beer (Light)	320	235
American Morning (CNN)	AM News Show	301	236
Priceline	Online Travel	321	237
MerrillLynch.com	Online Brokerage	408	238
Advil	Pain Reliever (OTC)	230	239
Quiznos	Quick-Serve Restaurant	302	240
American Eagle Outfitters	Retail Store (Apparel)	343	241
Travelocity	Online Travel	322	242
Saab	Automotive	344	243
American Express	Credit Card	323	244
Abercrombie & Fitch	Retail Store (Apparel)	367	245
Kmart	Retail Store (Discount)	126	246
Outback	Casual Dining	324	247
Conectiv	Energy Provider	345	248
Motrin	Pain Reliever (OTC)	368	249
Burger King	Quick-Serve Restaurant	325	250
Mountain Dew	Soft Drink (Regular)	326	251
Chevron	Gasoline	327	252
Michelob Light	Beer (Light)	346	253
Siemens	Wireless Handset	127	254
Exxon	Gasoline	347	255
Chevrolet	Automotive	369	256
Dillard's	Retail Store (Department)	231	257
Listerine	Toothpaste	328	258
MLB	Major League Sports	370	259
Sudafed	Allergy Medicine (OTC)	348	260
Volkswagen	Automotive	349	261
Bank of America	Bank	329	262
Allstate	Car Insurance	259	263
National	Car Rental	303	264
Red Lobster	Casual Dining	371	265
Walmart White Cloud	Diapers	NA	266
Coca-Cola	Soft Drink (Regular)	350	267
Old Navy	Retail Store (Apparel)	330	268
NBA	Major League Sports	331	269
Skechers	Athletic Footwear	NA	270
Ramada	Hotel (Midscale)	304	271
Econo Lodge	Hotel (Economy)	352	272
Travelodge	Hotel (Economy)	332	273
Michelob	Beer (Regular)	372	274
Singulair	Allergy Medicine (OTC)	NA	275
Zyrtec	Allergy Medicine (OTC)	353	276
Corona	Beer (Regular)	157	277
TGI Friday's	Casual Dining	354	278
IBM /Lenovo	Computer	NA	279
Sony VAIO	Computer	333	280
The Hartford	Insurance	373	281
Fodors	Online Travel	355	282
Volvic	Bottled Water	356	283
Jeep	Automotive	279	284
Arm & Hammer	Laundry Detergent	334	285
Yahoo Travel	Online Travel	NA	286
National Grid	Energy Provider	374	287
United	Airline	419	288
Continental	Airline	391	289
ING	Insurance	392	290
Dannon	Bottled Water	357	291
Office Depot	Retail Store (Office Supply)	358	292
Sirius	Satellite Radio	NA	293
Reebok	Athletic Footwear	280	294
Hyundai	Automotive	24	295
JPMorgan Chase	Bank	359	296
Chlortrimeton	Allergy Medicine (OTC)	375	297
Budget	Car Rental	232	298
Compaq	Computer	376	299
Playskool	Diapers	NA	300
Shell	Gasoline	377	301
Motel 6	Hotel (Economy)	378	302
MetLife	Insurance	393	303
Hotels	Online Travel	379	304
St. Joseph's	Pain Reliever (OTC)	409	305
Little Caesar's	Pizza	394	306
OfficeMax	Retail Store (Office Supply)	420	307
Nationwide	Car Insurance	380	308
NEC	Computer	381	309
NSTAR	Energy Provider	382	310
Bold	Laundry Detergent	360	311
Era	Laundry Detergent	395	312
Gain	Laundry Detergent	383	313
Kayak	Online Travel	396	314
USPS	Parcel Delivery	361	315
Arrowhead	Bottled Water	384	316
Krispy Kreme	Coffee	385	317
Applebee's	Casual Dining	362	318
Panasonic	Computer	386	319
RubyTuesday	Casual Dining	397	320
Round Table	Pizza	398	321
Dollar Rent A Car	Car Rental	281	322
Tom's of Maine	Toothpaste	179	323
Heineken	Beer (Regular)	109	324
Evian	Bottled Water	399	325
Progressive	Car Insurance	400	326
IHOP	Casual Dining	401	327
First USA	Credit Card	NA	328
Prudential	Insurance	410	329
Travelers	Insurance	402	330
Godfather's	Pizza	411	331
Aim	Toothpaste	403	332
Northwest	Airline	412	333
Volvo	Automotive	413	334
Chili's	Casual Dining	305	335
MasterCard	Credit Card	335	336
American	Airline	404	337
Delta	Airline	260	338
US Airways	Airline	414	339
Chrysler	Automotive	430	340
Wendy's	Quick-Serve Restaurant	405	341
Bank of New York	Bank	363	342
Wells Fargo	Bank	387	343
Luvs	Diapers	NA	344
Pampers	Diapers	NA	345
Deer Park	Bottled Water	415	346
PNC	Bank	406	347
KFC	Quick-Serve Restaurant	388	348
Ford	Automotive	306	349
Aquafresh	Toothpaste	416	350
Sensodyne	Toothpaste	421	351
Kia	Automotive	261	352
Huggies	Diapers	NA	353
Fila	Athletic Footwear	336	354
Alamo	Car Rental	417	355
Chuck E. Cheese	Pizza	422	356
AXA	Insurance	389	357
Hardee's	Quick-Serve Restaurant	423	358
Diet Seven-UP	Soft Drink (Diet)	431	359
Seven Up	Soft Drink (Regular)	424	360
Ultra Brite	Toothpaste	390	361
Dasani	Bottled Water	425	362
General Motors	Automotive	439	363
Aetna	Insurance	426	364
Beck's	Beer (Regular)	364	365
Citi	Bank	434	366
Arby's	Casual Dining	432	367
Dr Pepper	Soft Drink (Regular)	433	368
Jack In The Box	Quick-Serve Restaurant	435	369
Con Edison	Energy Provider	440	370
Diet Dr Pepper	Soft Drink (Diet)	436	371
White Castle	Quick-Serve Restaurant	NA	372
Gap	Retail Store (Apparel)	418	373
Taco Bell	Quick-Serve Restaurant	437	374
NHL	Major League Sports	438	375

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Brand Keys Customer Loyalty Leaders 2008

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Rankings