Brand Keys | Customer Loyalty Leaders by Brands

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Brand Keys Customer Loyalty Leaders

The 13th Annual Loyalty Leaders list gives the loyalty rankings for the 440 brands we assessed in 63 industry categories in the 2009 Brand Keys Customer Loyalty Engagement Index.

Brand	Category	Rankings
		2009	2008
3 Olives	Vodka	89	NA
9 Lives	Pet Food - Canned (Cats)	186	NA
ABC	Evening News Show	81	47
Abercrombie & Fitch	Retail Store (Apparel)	367	245
Absolut	Vodka	129	NA
Ace	Retail Store (Home Improvement)	87	78
Adidas	Athletic Footwear	253	189
Advil	Pain Reliever (OTC)	230	239
Aetna	Insurance	426	364
Aim	Toothpaste	403	332
Air Jordan	Athletic Footwear	198	113
Alamo	Car Rental	417	355
Aleve	Pain Reliever (OTC)	316	217
All	Laundry Detergent	258	214
Allstate	Car Insurance	259	263
Almay	Cosmetics (Mass Merchandiser)	168	101
Alpo	Pet Food - Canned (Dogs)	90	NA
AltaVista	Search Engine	120	57
Amazon.com	Online Books/Music	10	11
American	Airline	404	337
American Eagle Outfitters	Retail Store (Apparel)	343	241
American Express	Credit Card	323	244
American Funds	Mutual Fund	155	169
American Morning (CNN)	AM News Show	301	236
Amstel Light	Beer (Light)	320	235
AOL	Search Engine	282	24
Apple	Computer	9	9
Applebee's	Casual Dining	362	318
Aquafina	Bottled Water	222	157
Aquafresh	Toothpaste	416	350
Arby's	Casual Dining	432	367
Arm & Hammer	Laundry Detergent	334	285
Arm & Hammer	Toothpaste	300	230
Arrowhead	Bottled Water	384	316
ASK	Search Engine	262	19
AT&T	Long Distance Provider	148	81
AT&T Wireless	Wireless Phone Service	123	69
Aveeno	Moisturizing Skin Care (Mass Merchandiser)	30	NA
Avis	Car Rental	8	2
Avon	Cosmetics (Mass Merchandiser)	80	43
AXA	Insurance	389	357
Bank of America	Bank	329	262
Bank of New York	Bank	363	342
BarnesandNoble.com	Online Books/Music	147	80
Basic	Paper Towels	134	NA
Bayer	Pain Reliever (OTC)	340	223
Beck's	Beer (Regular)	364	365
Belvedere	Vodka	180	NA
Benadryl	Allergy Medicine (OTC)	311	205
Best Buy	Retail Store (Electronics)	146	79
Best Western	Hotel (Midscale)	254	191
Blackberry	Wireless Handset	4	17
BMW	Automotive	246	159
Bold	Laundry Detergent	360	311
Bounty	Paper Towels	92	NA
BP	Gasoline	175	135
Brawny	Paper Towels	113	NA
Bud Light	Beer (Light)	274	187
Budget	Car Rental	232	298
Budweiser	Beer (Regular)	165	89
Burger King	Quick-Serve Restaurant	325	250
Buy.com	Online Books/Music	201	124
Canon	MFP Office Copier	100	51
Canon	Digital SLR Camera	59	NA
Canon	Digital Point & Shoot Camera	44	NA
Capital One	Credit Card	199	114
Cap'n Crunch	Breakfast Cereal Kids	95	NA
Casio	Digital Point & Shoot Camera	233	NA
CBS	Evening News Show	239	131
Chadwick's of Boston	Clothing Catalogue	263	65
Chanel	Cosmetics (Luxury)	39	20
Chanel	Moisturizing Skin Care (Luxury)	135	NA
CheapTickets	Online Travel	315	216
Cheer	Laundry Detergent	219	152
Cheerios	Breakfast Cereal: Kids	71	NA
Chevrolet	Automotive	369	256
Chevron	Gasoline	327	252
Chex	Breakfast Cereal: Adults	234	NA
Chili's	Casual Dining	305	335
Chlortrimeton	Allergy Medicine (OTC)	375	297
Chopin	Vodka	56	NA
Chrysler	Automotive	430	340
Chuck E. Cheese	Pizza	422	356
Circuit City	Retail Store (Electronics)	309	125
Ciroc	Vodka	110	NA
Citi	Bank	434	366
Clarins	Moisturizing Skin Care (Luxury)	114	NA
Claritin	Allergy Medicine (OTC)	319	234
Clinique	Moisturizing Skin Care (Luxury)	48	NA
Clinique	Cosmetics (Luxury)	19	8
CNN	Evening News Show	195	99
Coca-Cola	Soft Drink (Regular)	350	267
Coldwater Creek	Clothing Catalogue	151	88
Colgate	Toothpaste	218	144
Comfort Inn	Hotel (Midscale)	226	167
Compaq	Computer	376	299
Con Edison	Energy Provider	440	370
Conectiv	Energy Provider	345	248
Continental	Airline	391	289
Coors	Beer (Regular)	283	33
Coors Light	Beer (Light)	163	76
Corn Flakes	Breakfast Cereal: Adults	137	NA
Corona	Beer (Regular)	157	277
Costco	Retail Store (Discount)	106	72
Coty	Cosmetics (Mass Merchandiser)	212	106
Covergirl	Cosmetics (Mass Merchandiser)	45	23
Crest	Toothpaste	197	110
Dannon	Bottled Water	357	291
Dasani	Bottled Water	425	362
Days Inn	Hotel (Economy)	298	226
Deer Park	Bottled Water	415	346
Dell	Computer	220	154
Delta	Airline	260	338
Diet Coke	Soft Drink (Diet)	291	209
Diet Dr Pepper	Soft Drink (Diet)	436	371
Diet Pepsi	Soft Drink (Diet)	225	166
Diet Seven-UP	Soft Drink (Diet)	431	359
Dillard's	Retail Store (Department)	231	257
Discover	Credit Card	121	59
Dollar Rent A Car	Car Rental	281	322
Domino's	Pizza	156	185
Doubletree	Hotel (Upscale)	200	121
Dr Pepper	Soft Drink (Regular)	433	368
Dunkin' Donuts	Coffee	54	128
Early Show (CBS)	AM News Show	312	208
Econo Lodge	Hotel (Economy)	352	272
Eddie Bauer	Clothing Catalogue	407	26
Elizabeth Arden	Moisturizing Skin Care (Luxury)	42	NA
Embassy Suites	Hotel (Upscale)	62	30
Enterprise	Car Rental	366	40
Epson	MFP Office Copier	296	222
Era	Laundry Detergent	395	312
Estee Lauder	Cosmetics (Luxury)	13	5
Estee Lauder	Moisturizing Skin Care (Luxury)	22	NA
Etrade.com	Online Brokerage	228	183
Eucerin	Moisturizing Skin Care (Mass Merchandiser)	26	NA
Evian	Bottled Water	399	325
Excedrin	Pain Reliever (OTC)	287	182
Exelon	Energy Provider	297	225
Expedia	Online Travel	247	163
Exxon	Gasoline	347	255
Fairmont	Hotel (Luxury)	51	28
Fancy Feast	Pet Food - Canned (Cats)	112	NA
FedEx	Parcel Delivery	285	134
Fiber One	Breakfast Cereal: Adults	209	NA
Fidelity	Mutual Fund	265	143
Fidelity.com	Online Brokerage	221	156
Fiji	Bottled Water	264	136
Fila	Athletic Footwear	336	354
Finlandia	Vodka	181	NA
Fodors	Online Travel	355	282
Ford	Automotive	306	349
FOX	Evening News Show	196	100
Fox & Friends (Fox News)	AM News Show	252	181
Friskies	Pet Food - Canned (Cats)	133	NA
Froot Loops	Breakfast Cereal: Kids	43	NA
Frosted Flakes	Breakfast Cereal: Kids	29	NA
Fuji	Digital Point & Shoot Camera	60	NA
Fuji	Digial SLR Camera	117	NA
Fujitsu	Computer	294	220
Gain	Laundry Detergent	383	313
Gap	Retail Store (Apparel)	418	373
Garnier	Moisturizing Skin Care (Mass Merchandiser)	158	NA
Gateway	Computer	256	194
GEICO	Car Insurance	271	178
General Motors	Automotive	439	363
Godfather's	Pizza	411	331
Good Morning America (ABC)	AM News Show	202	138
Google	Search Engine	3	1
Gravy Train	Pet Food - Canned (Dogs)	184	NA
Grey Goose	Vodka	6	NA
H&M	Retail Store (Apparel)	142	58
Hampton Inn	Hotel (Midscale)	276	196
Hardee's	Quick-Serve Restaurant	423	358
Heineken	Beer (Regular)	109	324
Hertz	Car Rental	61	13
Hills	Pet Food - Canned (Cats)	68	NA
Hills	Pet Food - Canned (Dogs)	130	NA
Hilton	Hotel (Upscale)	119	53
Hitachi	HDTV (Plasma)	237	126
Hitachi	HDTV (LCD)	203	141
Holiday Inn	Hotel (Midscale)	314	213
Home Depot	Retail Store (Home Improvement)	192	62
Honda	Automotive	257	211
Honey Bunches of Oats	Breakfast Cereal: Adults	116	NA
Honey Grahams	Breakfast Cereal: Kids	47	NA
Hooters	Casual Dining	342	233
Hotels	Online Travel	379	304
HP	Computer	275	190
HP	MFP Office Copier	278	215
Hyatt	Hotel (Upscale)	63	32
Hyundai	Automotive	24	295
Iams	Pet Food - Canned	57	NA
Iams	Pet Food - Canned (Dogs)	132	NA
IHOP	Casual Dining	401	327
ING	Insurance	392	290
InterContinental	Hotel (Luxury)	103	63
iPhone	Wireless Handset	1	NA
J. Crew	Clothing Catalogue	11	14
J. Crew	Retail Store (Apparel)	23	111
Jack In The Box	Quick-Serve Restaurant	435	369
Janus	Mutual Fund	286	170
JCPenney	Retail Store (Department)	270	175
Jeep	Automotive	279	284
JetBlue	Airline	214	129
Jewel of Russia	Vodka	88	NA
JPMorgan Chase	Bank	359	296
JVC	HDTV (LCD)	176	153
JVC	DVD Player	223	162
Kayak	Online Travel	396	314
Ketel One	Vodka	31	NA
KFC	Quick-Serve Restaurant	388	348
Kia	Automotive	261	352
Kibbles 'n Bits	Pet Food - Canned (Dogs)	185	NA
Kmart	Retail Store (Discount)	126	246
Kodak	Digital Point & Shoot Camera	37	NA
Kohl's	Retail Store (Discount)	53	118
Konica Minolta	MFP Office Copier	79	37
Krispy Kreme	Coffee	385	317
L.L. Bean	Clothing Catalogue	76	10
Lancome	Moisturizing Skin Care (Luxury)	33	NA
Lancome	Cosmetics (Luxury)	20	12
Lands' End	Clothing Catalogue	77	29
Lenovo	Computer	365	NA
LG	HDTV (Plasma)	193	64
LG	Wireless Handset	41	188
Listerine	Toothpaste	328	258
Little Caesar's	Pizza	394	306
L'Oreal	Moisturizing Skin Care (Mass Merchandiser)	34	NA
L'Oreal	Cosmetics (Mass Merchandiser)	25	31
Lowe's	Retail Store (Home Improvement)	98	34
Lucky Charms	Breakfast Cereal: Kids	58	NA
Macy's	Retail Store (Department)	235	82
Mardi Gras	Paper Towels	160	NA
Marriott	Hotel (Upscale)	101	55
Marshalls	Retail Store (Department)	250	173
Mary Kay	Cosmetics (Mass Merchandiser)	7	3
Mary Kay	Moisturizing Skin Care (Mass Merchandiser)	17	NA
MasterCard	Credit Card	335	336
Max Factor	Cosmetics (Mass Merchandiser)	40	21
Maybelline	Cosmetics (Mass Merchandiser)	12	4
McDonald's	Quick-Serve Restaurant	108	133
McDonald's	Coffee	16	160
MCI	Long Distance Provider	267	151
Meow Mix	Pet Food - Canned (Cats)	159	NA
Mercedes	Automotive	245	158
MerrillLynch.com	Online Brokerage	408	238
MetLife	Insurance	393	303
Michelob	Beer (Regular)	372	274
Michelob Light	Beer (Light)	346	253
Miller Genuine Draft	Beer (Regular)	190	42
Miller Lite	Beer (Light)	241	139
MLB	Major League Sports	370	259
Mobil	Gasoline	341	229
Motel 6	Hotel (Economy)	378	302
Motorola	Wireless Handset	307	71
Motrin	Pain Reliever (OTC)	368	249
Mountain Dew	Soft Drink (Regular)	326	251
MSN	Search Engine	28	27
MSNBC	Evening News Show	206	149
National	Car Rental	303	264
National Grid	Energy Provider	374	287
Nationwide	Car Insurance	380	308
NBA	Major League Sports	331	269
NBC	Evening News Show	122	66
NEC	Computer	381	309
Netscape	Search Engine	118	39
Neutrogena	Moisturizing Skin Care (Mass Merchandiser)	70	NA
Neutrogena	Cosmetics (Mass Merchandiser)	50	25
New Balance	Athletic Footwear	213	115
NFL	Major League Sports	251	179
NHL	Major League Sports	438	375
Nike	Athletic Footwear	178	204
Nikon	Digital Point & Shoot Camera	74	NA
Nikon	Digital SLR Camera	73	NA
Nissan	Automotive	313	212
Nivea	Moisturizing Skin Care (Mass Merchandiser)	93	NA
Nokia	Wireless Handset	18	86
Northeast Utilities	Energy Provider	317	228
Northwest	Airline	412	333
NSTAR	Energy Provider	382	310
NY Life	Insurance	290	207
Office Depot	Retail Store (Office Supply)	358	292
OfficeMax	Retail Store (Office Supply)	420	307
Oil of Olay	Moisturizing Skin Care (Mass Merchandiser)	115	NA
Old Navy	Retail Store (Apparel)	330	268
Olive Garden	Casual Dining	277	206
Olympus	Digital SLR Camera	138	NA
Olympus	Digital Point & Shoot Camera	139	NA
Orbitz	Online Travel	310	164
Outback	Casual Dining	324	247
PacSun	Retail Store (Apparel)	236	109
Palm	Wireless Handset	78	NA
Panasonic	Digital SLR Camera	96	NA
Panasonic	Digital Point & Shoot Camera	75	NA
Panasonic	Wireless Handset	27	219
Panasonic	DVD Player	242	140
Panasonic	HDTV (Plasma)	99	41
Panasonic	HDTV (LCD)	143	70
Panasonic	Computer	386	319
Panasonic	MFP Office Copier	172	107
Papa John's	Pizza	339	202
PECO	Energy Provider	211	94
Pedigree	Pet Food - Canned (Dogs)	67	NA
Pentax	Digital SLR Camera	162	NA
Pentax	Digital Point & Shoot Camera	208	NA
Pepsi	Soft Drink (Regular)	273	184
Philips	HDTV (Plasma)	238	127
Pioneer	HDTV (Plasma)	189	36
Pioneer	DVD Player	216	137
Pizza Hut	Pizza	292	210
PNC	Bank	406	347
Poland Spring	Bottled Water	293	218
Ponds	Moisturizing Skin Care (Mass Merchandiser)	187	NA
Post Grape-Nuts	Breakfast Cereal: Adults	161	NA
Post Raisin Bran	Breakfast Cereal: Adults	188	NA
Priceline	Online Travel	321	237
Progressive	Car Insurance	400	326
Prudential	Insurance	410	329
PSE&G	Energy Provider	144	75
Purex	Laundry Detergent	269	168
Purina	Pet Food - Canned (Cats)	69	NA
Purina One	Pet Food - Canned (Dogs)	91	NA
Putnam	Mutual Fund	338	193
Quiznos	Quick-Serve Restaurant	302	240
Qwest	Long Distance Provider	288	197
Radio Shack	Retail Store (Electronics)	227	176
Radisson	Hotel (Upscale)	149	83
Rain	Vodka	36	NA
Raisin Bran	Breakfast Cereal: Adults	136	NA
Ramada	Hotel (Midscale)	304	271
RCA	HDTV (LCD)	194	97
Red Lobster	Casual Dining	371	265
Reebok	Athletic Footwear	280	294
Revlon	Cosmetics (Mass Merchandiser)	64	38
Rice Krispies	Breakfast Cereal: Adults	210	NA
Ricoh	MFP Office Copier	152	90
Rimmel	Cosmetics (Mass Merchandiser)	150	85
Ritz-Carlton	Hotel (Luxury)	84	50
Round Table	Pizza	398	321
RubyTuesday	Casual Dining	397	320
Saab	Automotive	344	243
Sam Adams	Beer (Regular)	49	15
Samsung	HDTV (Plasma)	83	49
Samsung	HDTV (LCD)	82	48
Samsung	DVD Player	154	92
Samsung	Wireless Handset	2	7
Sanyo	Wireless Handset	14	93
Schwab.com	Online Brokerage	284	123
Scott	Paper Towels	183	NA
Scottrade.com	Online Brokerage	107	108
Sears	Clothing Catalogue	141	45
Sears	Retail Store (Department)	266	146
Sensodyne	Toothpaste	421	351
Sephora	Cosmetics (Mass Merchandiser)	102	56
Seven Up	Soft Drink (Regular)	424	360
Sharp	MFP Office Copier	255	192
Sharp	DVD Player	248	171
Sharp	HDTV (LCD)	125	120
Shell	Gasoline	377	301
Sheraton	Hotel (Upscale)	170	103
Shisedo	Moisturizing Skin Care (Luxury)	55	NA
Shisedo	Cosmetics (Luxury)	104	67
Siemens	Wireless Handset	127	254
Skechers	Athletic Footwear	351	NA
Skyy	Vodka	66	NA
Smirnoff	Vodka	207	NA
Sony	HDTV (LCD)	105	68
Sony	Digital SLR Camera	182	NA
Sony	Digital Point & Shoot Camera	140	NA
Sony	HDTV (Plasma)	167	96
Sony	DVD Player	173	119
Sony Ericsson	Wireless Handset	46	224
Sony VAIO	Computer	333	280
SouthWest	Airline	215	130
Special K	Breakfast Cereal: Adults	94	NA
Spiegel	Clothing Catalogue	337	54
Sprint	Long Distance Provider	174	122
Sprint PCS	Wireless Phone Service	145	77
St. Joseph's	Pain Reliever (OTC)	409	305
Staples	Retail Store (Office Supply)	224	165
Starbucks	Coffee	428	199
State Farm	Car Insurance	318	231
Stolichnaya	Vodka	32	NA
Subway	Quick-Serve Restaurant	240	132
Sudafed	Allergy Medicine (OTC)	348	260
Sunoco	Gasoline	244	150
Swissôtel	Hotel (Upscale)	153	91
T. Rowe Price	Mutual Fund	166	95
Taco Bell	Quick-Serve Restaurant	437	374
Target	Retail Store (Discount)	65	52
TDAmeritrade.com	Online Brokerage	249	172
Texaco	Gasoline	272	180
TGI Friday's	Casual Dining	354	278
The Hartford	Insurance	373	281
Tide	Laundry Detergent	124	98
T-Mobile	Wireless Phone Service	204	145
Today (NBC)	AM News Show	177	155
Tom's of Maine	Toothpaste	179	323
Toshiba	HDTV (LCD)	169	102
Toshiba	DVD Player	205	148
Toshiba	Computer	299	227
Toshiba	HDTV (Plasma)	171	105
Toyota	Automotive	15	112
Travelers	Insurance	402	330
Travelocity	Online Travel	322	242
Travelodge	Hotel (Economy)	332	273
True Value	Retail Store (Home Improvement)	52	44
Tylenol	Allergy Medicine (OTC)	289	203
Tylenol	Pain Reliever (OTC)	243	147
Ultra Brite	Toothpaste	390	361
United	Airline	419	288
UPS	Parcel Delivery	308	117
US Airways	Airline	414	339
USPS	Parcel Delivery	361	315
Vanguard	Mutual Fund	229	198
Vaseline	Moisturizing Skin Care (Mass Merchandiser)	35	NA
Verizon	Wireless Phone Service	21	60
Verizon	Long Distance Provider	86	74
Victoria's Secret	Retail Store (Apparel)	191	46
Visa	Credit Card	268	161
Vitamin Water	Bottled Water	427	195
Viva	Paper Towels	131	NA
Volkswagen	Automotive	349	261
Volvic	Bottled Water	356	283
Volvo	Automotive	413	334
Vox	Vodka	128	NA
W Hotel	Hotel (Luxury)	38	16
Wachovia	Bank	429	200
Wal-Mart	Retail Store (Discount)	5	18
Wells Fargo	Bank	387	343
Wendy's	Quick-Serve Restaurant	405	341
Westin	Hotel (Upscale)	217	142
Wheaties	Breakfast Cereal: Kids	72	NA
Whiskers	Pet Food - Canned (Cats)	111	NA
Wisk	Laundry Detergent	295	221
Wyndham	Hotel (Upscale)	164	84
Xerox	MFP Office Copier	85	73
Yahoo	Search Engine	97	6
Zyrtec	Allergy Medicine (OTC)	353	276

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Brand Keys Customer Loyalty Leaders

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