|
Category |
2007 Rankings |
| ABC |
Evening News Show |
33 |
| Abercrombie & Fitch |
Retail Store (Apparel) |
255 |
| Ace |
Retail Store (Home Improvement) |
65 |
| Adidas |
Athletic Footwear |
176 |
| Advil |
Pain Reliever (OTC) |
193 |
| Aetna |
Insurance Company |
352 |
| Aim |
Toothpaste |
301 |
| Air Jordan |
Athletic Footwear |
251 |
| Alamo |
Car Rental |
355 |
| Aleve |
Pain Reliever (OTC) |
238 |
| All |
Laundry Detergent |
199 |
| Allstate |
Car Insurance Company |
274 |
| AltaVista |
Search Engine |
115 |
| Amazon |
Online Books/Music |
11 |
| American Airlines |
Airline |
329 |
| American Eagle Outfitter |
Retail Store (Apparel) |
211 |
| American Express |
Credit Card |
265 |
| American Funds |
Mutual Fund |
142 |
| American Morning (CNN) |
AM News Show |
219 |
| Amstel Light |
Beer (Light) |
261 |
| AOL |
Search Engine |
100 |
| Apex |
DVD Player |
187 |
| Apple |
Computer |
26 |
| Applebee's |
Casual Dining |
245 |
| Aquafina |
Bottled Water |
168 |
| Aquafresh |
Toothpaste |
319 |
| Arby's |
Casual Dining |
349 |
| Arm & Hammer |
Toothpaste |
228 |
| Arm & Hammer |
Laundry Detergent |
250 |
| Arrowhead |
Bottled Water |
313 |
| AskJeeves |
Search Engine |
195 |
| AT&T |
Long Distance Provider |
210 |
| AT&T (formerly Cingular) |
Wireless Phone Service |
155 |
| Avis |
Car Rental |
3 |
| AXA |
Insurance Compnay |
338 |
| Bank of America |
Bank |
279 |
| Bank of New York |
Bank |
325 |
| BarnesandNoble.com |
Online Books/Music |
76 |
| Bayer |
Pain Reliever (OTC) |
198 |
| Beck's |
Beer (Regular) |
354 |
| BellSouth |
Long Distance Provider |
220 |
| Benadryl |
Allergy Medicine (OTC) |
185 |
| Best Buy |
Retail Store (Electronics) |
129 |
| Best Western |
Hotel (Midscale) |
154 |
| Blackberry |
Wireless Handset |
27 |
| BMW |
Automotive |
148 |
| Bold |
Laundry Detergent |
280 |
| BP |
Gasoline |
106 |
| Bud Light |
Beer (Light) |
202 |
| Budget Rent A Car |
Car Rental |
335 |
| Budweiser |
Beer (Regular) |
58 |
| Burger King |
Quick-Serve Restaurant |
240 |
| Buy.com |
Online Books/Music |
119 |
| Canon |
Office Copier |
18 |
| Capital One |
Credit Card |
121 |
| CBS |
Evening News Show |
123 |
| Chadwick's of Boston |
Clothing Catalogue |
47 |
| CheapTickets.com |
Online Travel |
257 |
| Cheer |
Laundry Detergent |
128 |
| Chevrolet |
Automotive |
223 |
| Chevron |
Gasoline |
232 |
| Chili's |
Casual Dining |
296 |
| Chlortrimeton |
Allergy Medicine (OTC) |
270 |
| Chrysler |
Automotive |
290 |
| Chuck E. Cheese |
Pizza |
342 |
| Circuit City |
Retail Store (Electronics) |
104 |
| Citi |
Bank |
345 |
| Clarinex |
Allergy Medicine (Rx) |
268 |
| Claritin |
Allergy Medicine (OTC) |
235 |
| CNN |
Evening News Show |
99 |
| Coca-Cola |
Soft Drink (Regular) |
246 |
| Coldwater Creek |
Clothing Catalogue |
61 |
| Colgate |
Toothpaste |
131 |
| ColumbiaHouse.com |
Online Books/Music |
139 |
| Comfort Inn |
Hotel (Midscale) |
110 |
| Compaq |
Computer |
310 |
| Con Edison |
Energy Provider |
360 |
| Conectiv |
Energy Provider |
229 |
| Continental |
Airline |
276 |
| Coors |
Beer (Regular) |
5 |
| Coors Light |
Beer (Light) |
86 |
| Corona |
Beer (Regular) |
269 |
| Costco |
Retail Store (Discount) |
51 |
| Crest |
Toothpaste |
88 |
| Crowne Plaza |
Hotel (Upscale) |
90 |
| Dannon |
Bottled Water |
247 |
| Dasani |
Bottled Water |
348 |
| Days Inn |
Hotel (Economy) |
205 |
| Deer Park |
Bottled Water |
326 |
| Dell |
HDTV (Plasma) |
66 |
| Dell |
Computer |
113 |
| Delta Air Lines |
Airline |
309 |
| DHL |
Parcel Delivery |
230 |
| Diet Coke |
Soft Drink (Diet) |
108 |
| Diet Dr Pepper |
Soft Drink (Diet) |
358 |
| Diet Pepsi |
Soft Drink (Diet) |
34 |
| Diet Seven-UP |
Soft Drink (Diet) |
350 |
| Dillard's |
Retail Store (Department) |
259 |
| Discover Card |
Credit Card |
81 |
| Dollar Rent A Car |
Car Rental |
334 |
| Domino's |
Pizza |
159 |
| Doubletree |
Hotel (Upscale) |
135 |
| Dr Pepper |
Soft Drink (Regular) |
336 |
| Dunkin' Donuts |
Coffee & Doughnuts |
83 |
| Early Show (CBS) |
AM News Show |
218 |
| Econo Lodge |
Hotel (Economy) |
264 |
| Eddie Bauer |
Clothing Catalogue |
22 |
| Embassy Suites |
Hotel (Upscale) |
180 |
| Enterprise |
Car Rental |
54 |
| Epson |
Office Copier |
212 |
| Era |
Laundry Detergent |
299 |
| Etrade.com |
Online Brokerage |
201 |
| Evian |
Bottled Water |
324 |
| Excedrin |
Pain Reliever (OTC) |
161 |
| Excite |
Search Engine |
164 |
| Exelon |
Energy Provider |
224 |
| Expedia.com |
Online Travel |
174 |
| Exxon |
Gasoline |
302 |
| Fairmont |
Hotel (Luxury) |
16 |
| FedEx |
Parcel Delivery |
133 |
| Fidelity |
Mutual Fund |
158 |
| Fidelity.com |
Online Brokerage |
150 |
| Fiji |
Bottled Water |
191 |
| Fila |
Athletic Footwear |
341 |
| First USA |
Credit Card |
287 |
| Fodors.com |
Online Travel |
307 |
| Ford |
Automotive |
331 |
| Fox |
AM News Show |
79 |
| Fox & Friends (Fox News) |
AM News Show |
163 |
| Fujitsu |
Computer |
192 |
| Gain |
Laundry Detergent |
275 |
| Gap |
Retail Store (Apparel) |
359 |
| Gateway |
Computer |
165 |
| GEICO |
Car Insurance Company |
172 |
| General Motors |
Automotive |
332 |
| Godfather's |
Pizza |
314 |
| Good Morning America (ABC) |
AM News Show |
77 |
| Google |
Search Engine |
1 |
| H&M |
Retail Store (Apparel) |
25 |
| Hampton Inn |
Hotel (Midscale) |
153 |
| Hardee's |
Quick-Serve Restaurant |
337 |
| Heineken |
Beer (Regular) |
321 |
| Hertz |
Car Rental |
87 |
| Hilton |
Hotel (Upscale) |
53 |
| Hitachi |
HDTV (Plasma) |
75 |
| Hitachi |
HDTV (CRT) |
116 |
| Hitachi |
HDTV (LCD) |
117 |
| Holiday Inn |
Hotel (Midscale) |
183 |
| Home Depot |
Retail Store (Home Improvement) |
46 |
| Honda |
Automotive |
171 |
| Hooters |
Casual Dining |
263 |
| HotBot |
Search Engine |
114 |
| Hotels.com |
Online Travel |
333 |
| HP |
Computer |
160 |
| HP |
Office Copier |
196 |
| Huggies |
Diapers |
327 |
| Hyatt |
Hotel (Upscale) |
9 |
| Hyundai |
Automotive |
292 |
| IBM /Lenovo |
Computer |
271 |
| IHOP |
Casual Dining |
346 |
| ING |
Insurance Company |
231 |
| Inter-Continental |
Hotel (Luxury) |
85 |
| J. Crew |
Retail Store (Apparel) |
37 |
| J. Crew |
Clothing Catalogue |
6 |
| Jack In The Box |
Quick-Serve Restaurant |
351 |
| Janus |
Mutual Fund |
112 |
| JCPenney |
Retail Store (Department) |
170 |
| Jeep |
Automotive |
241 |
| JetBlue |
Airline |
157 |
| JPMorgan Chase |
Bank |
300 |
| JVC |
HDTV (LCD) |
96 |
| JVC |
HDTV (CRT) |
101 |
| KeySpan |
Energy Provider |
36 |
| KFC |
Quick-Serve Restaurant |
308 |
| Kia |
Automotive |
343 |
| Kmart |
Retail Store (Discount) |
222 |
| Kohl's |
Retail Store (Discount) |
84 |
| Konica Minolta |
Office Copier |
102 |
| Krispy Kreme |
Coffee & Doughnuts |
312 |
| L.L. Bean |
Clothing Catalogue |
4 |
| Lands' End |
Clothing Catalogue |
24 |
| LG |
HDTV (Plasma) |
97 |
| LG |
Wireless Handset |
169 |
| Listerine |
Toothpaste |
258 |
| Little Caesar's |
Pizza |
295 |
| Lowe's |
Retail Store (Home Improvement) |
13 |
| Lycos |
Search Engine |
140 |
| Macy's |
Retail Store (Department) |
80 |
| Marriott |
Hotel (Upscale) |
15 |
| Marshall's |
Retail Store (Department) |
151 |
| MasterCard |
Credit Card |
323 |
| McDonald's |
Quick-Serve Restaurant |
167 |
| MCI |
Long Distance Provider |
105 |
| Mercedes |
Automotive |
147 |
| MerrillLynch.com |
Online Brokerage |
288 |
| MetLife |
Insurance Company |
272 |
| Michelob |
Beer (Regular) |
266 |
| Michelob Light |
Beer (Light) |
256 |
| Miller Genuine Draft |
Beer (Regular) |
19 |
| Miller Lite |
Beer (Light) |
132 |
| MLB |
Major League Sports |
344 |
| Mobil |
Gasoline |
204 |
| Motel 6 |
Hotel (Economy) |
293 |
| Motorola |
Wireless Handset |
49 |
| Motrin |
Pain Reliever (OTC) |
217 |
| Mountain Dew |
Soft Drink (Regular) |
209 |
| MSN |
Search Engine |
32 |
| MSNBC |
Evening News Show |
145 |
| National Car Rental |
Car Rental |
311 |
| Nationwide |
Car Insurance Company |
291 |
| NBA |
Major League Sports |
249 |
| NBC |
Evening News Show |
44 |
| NEC |
Computer |
273 |
| Netscape |
Search Engine |
17 |
| New Balance |
Athletic Footwear |
48 |
| Nextel |
Wireless Handset |
141 |
| Nextel |
Wireless Phone Service |
181 |
| NFL |
Major League Sports |
162 |
| NHL |
Major League Sports |
361 |
| Nike |
Athletic Footwear |
244 |
| Nissan |
Automotive |
200 |
| Nokia |
Wireless Handset |
71 |
| Northeast Utilities |
Energy Provider |
179 |
| Northern Light |
Search Engine |
214 |
| NSTAR |
Energy Provider |
289 |
| NY Life |
Insurance Company |
188 |
| Office Depot |
Retail Store (Office Supply) |
305 |
| OfficeMax |
Retail Store (Office Supply) |
278 |
| Old Navy |
Retail Store (Apparel) |
243 |
| Olive Garden |
Casual Dining |
213 |
| Orbitz |
Online Travel |
221 |
| Outback |
Casual Dining |
190 |
| PacSun |
Retail Store (Apparel) |
52 |
| Pampers |
Diapers |
316 |
| Panasonic |
Computer |
294 |
| Panasonic |
HDTV (LCD) |
41 |
| Panasonic |
HDTV (Plasma) |
20 |
| Panasonic |
HDTV (CRT) |
72 |
| Panasonic |
DVD Player |
92 |
| Panasonic |
Office Copier |
125 |
| Panasonic |
Wireless Handset |
227 |
| Papa John's |
Pizza |
225 |
| PECO |
Energy Provider |
89 |
| Pepsi |
Soft Drink (Regular) |
149 |
| Philips |
DVD Player |
122 |
| Philips |
HDTV (Plasma) |
78 |
| Pioneer |
HDTV (CRT) |
93 |
| Pioneer |
HDTV (Plasma) |
42 |
| Pizza Hut |
Pizza |
242 |
| Playskool |
Diapers |
281 |
| PNC |
Bank |
330 |
| Poland Spring |
Bottled Water |
215 |
| Priceline.com |
Online Travel |
340 |
| Progressive |
Car Insurance Company |
304 |
| Prudential |
Insurance Company |
322 |
| PSE&G |
Energy Provider |
67 |
| Purex |
Laundry Detergent |
143 |
| Putnam |
Mutual Fund |
186 |
| Quiznos |
Quick-Serve Restaurant |
184 |
| Qwest |
Long Distance Provider |
260 |
| Radisson |
Hotel (Upscale) |
69 |
| Ramada |
Hotel (Midscale) |
267 |
| RCA |
HDTV (CRT) |
94 |
| RCA |
HDTV (LCD) |
74 |
| Red Lobster |
Casual Dining |
189 |
| Reebok |
Athletic Footwear |
282 |
| Ricoh |
Office Copier |
82 |
| Ritz-Carlton |
Hotel (Luxury) |
45 |
| Round Table |
Pizza |
297 |
| RubyTuesday |
Casual Dining |
284 |
| Saab |
Automotive |
252 |
| Samsung |
HDTV (LCD) |
60 |
| Samsung |
HDTV (CRT) |
30 |
| Samsung |
HDTV (Plasma) |
64 |
| Samsung |
Wireless Handset |
7 |
| Samsung |
DVD Player |
70 |
| Sanyo |
Wireless Handset |
127 |
| SBC |
Long Distance Provider |
152 |
| Schwab.com |
Online Brokerage |
130 |
| Scottrade.com |
Online Brokerage |
107 |
| Sears |
Clothing Catalogue |
14 |
| Sears |
Retail Store (Department) |
124 |
| Sensodyne |
Toothpaste |
328 |
| Seven Up |
Soft Drink (Regular) |
339 |
| Sharp |
HDTV (CRT) |
57 |
| Sharp |
HDTV (LCD) |
95 |
| Sharp |
Office Copier |
248 |
| Shell |
Gasoline |
306 |
| Sheraton |
Hotel (Upscale) |
138 |
| Siemens |
Wireless Handset |
286 |
| Singulair |
Allergy Medicine (Rx) |
234 |
| Sirius |
Satellite Radio |
283 |
| Skechers |
Athletic Footwear |
216 |
| Sony |
HDTV (Plasma) |
43 |
| Sony |
HDTV (CRT) |
40 |
| Sony |
HDTV (LCD) |
28 |
| Sony |
DVD Player |
39 |
| Sony Ericsson |
Wireless Handset |
206 |
| Sony VAIO |
Computer |
236 |
| SouthWest Airlines |
Airline |
144 |
| Spiegel |
Clothing Catalogue |
35 |
| Sprint |
Long Distance Provider |
50 |
| Sprint PCS |
Wireless Phone Service |
91 |
| St. Joseph's |
Pain Reliever (OTC) |
277 |
| Staples |
Retail Store (Office Supply) |
146 |
| Starbucks |
Coffee & Doughnuts |
203 |
| State Farm |
Car Insurance Company |
262 |
| Subway |
Quick-Serve Restaurant |
136 |
| Sudafed |
Allergy Medicine (OTC) |
237 |
| Sunoco |
Gasoline |
178 |
| Swissôtel |
Hotel (Upscale) |
38 |
| T. Rowe Price |
Mutual Fund |
156 |
| Taco Bell |
Quick-Serve Restaurant |
357 |
| Target |
Retail Store (Discount) |
12 |
| TDAmeritrade.com |
Online Brokerage |
175 |
| Texaco |
Gasoline |
177 |
| TGI Friday's |
Casual Dining |
285 |
| The Hartford |
Insurance Company |
239 |
| Tide |
Laundry Detergent |
103 |
| T-Mobile |
Wireless Phone Service |
55 |
| Today (NBC) |
AM News Show |
120 |
| Tom's of Maine |
Toothpaste |
298 |
| Toshiba |
HDTV (LCD) |
62 |
| Toshiba |
HDTV (CRT) |
73 |
| Toshiba |
HDTV (Plasma) |
31 |
| Toshiba |
DVD Player |
56 |
| Toshiba |
Computer |
207 |
| Toyota |
Automotive |
118 |
| Travelers |
Insurance Company |
315 |
| Travelocity.com |
Online Travel |
253 |
| Travelodge |
Hotel (Economy) |
233 |
| Treo |
Wireless Handset |
29 |
| True Value |
Retail Store (Home Improvement) |
21 |
| Tylenol |
Allergy Medicine (OTC) |
208 |
| Tylenol |
Pain Reliever (OTC) |
126 |
| Ultra Brite |
Toothpaste |
347 |
| United Airlines |
Airline |
303 |
| UPS |
Parcel Delivery |
109 |
| US Airways |
Airline |
353 |
| USPS |
Parcel Delivery |
318 |
| Vanguard |
Mutual Fund |
137 |
| Verizon |
Long Distance Provider |
68 |
| Verizon |
Wireless Phone Service |
10 |
| Visa |
Credit Card |
166 |
| Vizio |
HDTV (Plasma) |
59 |
| Volkswagen |
Automotive |
194 |
| Wachovia |
Bank |
197 |
| Wal-Mart |
Retail Store (Discount) |
63 |
| Wells Fargo |
Bank |
317 |
| Wendy's |
Quick-Serve Restaurant |
320 |
| Westin |
Hotel (Upscale) |
111 |
| White Castle |
Quick-Serve Restaurant |
356 |
| Wisk |
Laundry Detergent |
226 |
| Wyndham |
Hotel (Upscale) |
134 |
| Xerox |
Office Copier |
98 |
| XM |
Satellite Radio |
173 |
| Yahoo |
Search Engine |
2 |
| Yahoo Travel |
Online Travel |
254 |
| Zyrtec |
Allergy Medicine (Rx) |
182 |
