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Brand Keys Customer Loyalty Leaders 2007

The 11th Annual Loyalty Leaders list gives the loyalty rankings for the 361 brands we assessed in 55 industry categories in the 2007 Brand Keys Customer Loyalty Engagement Index.

Brand

Category

2007 Rankings

ABC Evening News Show 33
Abercrombie & Fitch Retail Store (Apparel) 255
Ace Retail Store (Home Improvement) 65
Adidas Athletic Footwear 176
Advil Pain Reliever (OTC) 193
Aetna Insurance Company 352
Aim Toothpaste 301
Air Jordan Athletic Footwear 251
Alamo Car Rental 355
Aleve Pain Reliever (OTC) 238
All Laundry Detergent 199
Allstate Car Insurance Company 274
AltaVista Search Engine 115
Amazon Online Books/Music 11
American Airlines Airline 329
American Eagle Outfitter Retail Store (Apparel) 211
American Express Credit Card 265
American Funds Mutual Fund 142
American Morning (CNN) AM News Show 219
Amstel Light Beer (Light) 261
AOL Search Engine 100
Apex DVD Player 187
Apple Computer 26
Applebee's Casual Dining 245
Aquafina Bottled Water 168
Aquafresh Toothpaste 319
Arby's Casual Dining 349
Arm & Hammer Toothpaste 228
Arm & Hammer Laundry Detergent 250
Arrowhead Bottled Water 313
AskJeeves Search Engine 195
AT&T Long Distance Provider 210
AT&T (formerly Cingular) Wireless Phone Service 155
Avis Car Rental 3
AXA Insurance Compnay 338
Bank of America Bank 279
Bank of New York Bank 325
BarnesandNoble.com Online Books/Music 76
Bayer Pain Reliever (OTC) 198
Beck's Beer (Regular) 354
BellSouth Long Distance Provider 220
Benadryl Allergy Medicine (OTC) 185
Best Buy Retail Store (Electronics) 129
Best Western Hotel (Midscale) 154
Blackberry Wireless Handset 27
BMW Automotive 148
Bold Laundry Detergent 280
BP Gasoline 106
Bud Light Beer (Light) 202
Budget Rent A Car Car Rental 335
Budweiser Beer (Regular) 58
Burger King Quick-Serve Restaurant 240
Buy.com Online Books/Music 119
Canon Office Copier 18
Capital One Credit Card 121
CBS Evening News Show 123
Chadwick's of Boston Clothing Catalogue 47
CheapTickets.com Online Travel 257
Cheer Laundry Detergent 128
Chevrolet Automotive 223
Chevron Gasoline 232
Chili's Casual Dining 296
Chlortrimeton Allergy Medicine (OTC) 270
Chrysler Automotive 290
Chuck E. Cheese Pizza 342
Circuit City Retail Store (Electronics) 104
Citi Bank 345
Clarinex Allergy Medicine (Rx) 268
Claritin Allergy Medicine (OTC) 235
CNN Evening News Show 99
Coca-Cola Soft Drink (Regular) 246
Coldwater Creek Clothing Catalogue 61
Colgate Toothpaste 131
ColumbiaHouse.com Online Books/Music 139
Comfort Inn Hotel (Midscale) 110
Compaq Computer 310
Con Edison Energy Provider 360
Conectiv Energy Provider 229
Continental Airline 276
Coors Beer (Regular) 5
Coors Light Beer (Light) 86
Corona Beer (Regular) 269
Costco Retail Store (Discount) 51
Crest Toothpaste 88
Crowne Plaza Hotel (Upscale) 90
Dannon Bottled Water 247
Dasani Bottled Water 348
Days Inn Hotel (Economy) 205
Deer Park Bottled Water 326
Dell HDTV (Plasma) 66
Dell Computer 113
Delta Air Lines Airline 309
DHL Parcel Delivery 230
Diet Coke Soft Drink (Diet) 108
Diet Dr Pepper Soft Drink (Diet) 358
Diet Pepsi Soft Drink (Diet) 34
Diet Seven-UP Soft Drink (Diet) 350
Dillard's Retail Store (Department) 259
Discover Card Credit Card 81
Dollar Rent A Car Car Rental 334
Domino's Pizza 159
Doubletree Hotel (Upscale) 135
Dr Pepper Soft Drink (Regular) 336
Dunkin' Donuts Coffee & Doughnuts 83
Early Show (CBS) AM News Show 218
Econo Lodge Hotel (Economy) 264
Eddie Bauer Clothing Catalogue 22
Embassy Suites Hotel (Upscale) 180
Enterprise Car Rental 54
Epson Office Copier 212
Era Laundry Detergent 299
Etrade.com Online Brokerage 201
Evian Bottled Water 324
Excedrin Pain Reliever (OTC) 161
Excite Search Engine 164
Exelon Energy Provider 224
Expedia.com Online Travel 174
Exxon Gasoline 302
Fairmont Hotel (Luxury) 16
FedEx Parcel Delivery 133
Fidelity Mutual Fund 158
Fidelity.com Online Brokerage 150
Fiji Bottled Water 191
Fila Athletic Footwear 341
First USA Credit Card 287
Fodors.com Online Travel 307
Ford Automotive 331
Fox AM News Show 79
Fox & Friends (Fox News) AM News Show 163
Fujitsu Computer 192
Gain Laundry Detergent 275
Gap Retail Store (Apparel) 359
Gateway Computer 165
GEICO Car Insurance Company 172
General Motors Automotive 332
Godfather's Pizza 314
Good Morning America (ABC) AM News Show 77
Google Search Engine 1
H&M Retail Store (Apparel) 25
Hampton Inn Hotel (Midscale) 153
Hardee's Quick-Serve Restaurant 337
Heineken Beer (Regular) 321
Hertz Car Rental 87
Hilton Hotel (Upscale) 53
Hitachi HDTV (Plasma) 75
Hitachi HDTV (CRT) 116
Hitachi HDTV (LCD) 117
Holiday Inn Hotel (Midscale) 183
Home Depot Retail Store (Home Improvement) 46
Honda Automotive 171
Hooters Casual Dining 263
HotBot Search Engine 114
Hotels.com Online Travel 333
HP Computer 160
HP Office Copier 196
Huggies Diapers 327
Hyatt Hotel (Upscale) 9
Hyundai Automotive 292
IBM /Lenovo Computer 271
IHOP Casual Dining 346
ING Insurance Company 231
Inter-Continental Hotel (Luxury) 85
J. Crew Retail Store (Apparel) 37
J. Crew Clothing Catalogue 6
Jack In The Box Quick-Serve Restaurant 351
Janus Mutual Fund 112
JCPenney Retail Store (Department) 170
Jeep Automotive 241
JetBlue Airline 157
JPMorgan Chase Bank 300
JVC HDTV (LCD) 96
JVC HDTV (CRT) 101
KeySpan Energy Provider 36
KFC Quick-Serve Restaurant 308
Kia Automotive 343
Kmart Retail Store (Discount) 222
Kohl's Retail Store (Discount) 84
Konica Minolta Office Copier 102
Krispy Kreme Coffee & Doughnuts 312
L.L. Bean Clothing Catalogue 4
Lands' End Clothing Catalogue 24
LG HDTV (Plasma) 97
LG Wireless Handset 169
Listerine Toothpaste 258
Little Caesar's Pizza 295
Lowe's Retail Store (Home Improvement) 13
Lycos Search Engine 140
Macy's Retail Store (Department) 80
Marriott Hotel (Upscale) 15
Marshall's Retail Store (Department) 151
MasterCard Credit Card 323
McDonald's Quick-Serve Restaurant 167
MCI Long Distance Provider 105
Mercedes Automotive 147
MerrillLynch.com Online Brokerage 288
MetLife Insurance Company 272
Michelob Beer (Regular) 266
Michelob Light Beer (Light) 256
Miller Genuine Draft Beer (Regular) 19
Miller Lite Beer (Light) 132
MLB Major League Sports 344
Mobil Gasoline 204
Motel 6 Hotel (Economy) 293
Motorola Wireless Handset 49
Motrin Pain Reliever (OTC) 217
Mountain Dew Soft Drink (Regular) 209
MSN Search Engine 32
MSNBC Evening News Show 145
National Car Rental Car Rental 311
Nationwide Car Insurance Company 291
NBA Major League Sports 249
NBC Evening News Show 44
NEC Computer 273
Netscape Search Engine 17
New Balance Athletic Footwear 48
Nextel Wireless Handset 141
Nextel Wireless Phone Service 181
NFL Major League Sports 162
NHL Major League Sports 361
Nike Athletic Footwear 244
Nissan Automotive 200
Nokia Wireless Handset 71
Northeast Utilities Energy Provider 179
Northern Light Search Engine 214
NSTAR Energy Provider 289
NY Life Insurance Company 188
Office Depot Retail Store (Office Supply) 305
OfficeMax Retail Store (Office Supply) 278
Old Navy Retail Store (Apparel) 243
Olive Garden Casual Dining 213
Orbitz Online Travel 221
Outback Casual Dining 190
PacSun Retail Store (Apparel) 52
Pampers Diapers 316
Panasonic Computer 294
Panasonic HDTV (LCD) 41
Panasonic HDTV (Plasma) 20
Panasonic HDTV (CRT) 72
Panasonic DVD Player 92
Panasonic Office Copier 125
Panasonic Wireless Handset 227
Papa John's Pizza 225
PECO Energy Provider 89
Pepsi Soft Drink (Regular) 149
Philips DVD Player 122
Philips HDTV (Plasma) 78
Pioneer HDTV (CRT) 93
Pioneer HDTV (Plasma) 42
Pizza Hut Pizza 242
Playskool Diapers 281
PNC Bank 330
Poland Spring Bottled Water 215
Priceline.com Online Travel 340
Progressive Car Insurance Company 304
Prudential Insurance Company 322
PSE&G Energy Provider 67
Purex Laundry Detergent 143
Putnam Mutual Fund 186
Quiznos Quick-Serve Restaurant 184
Qwest Long Distance Provider 260
Radisson Hotel (Upscale) 69
Ramada Hotel (Midscale) 267
RCA HDTV (CRT) 94
RCA HDTV (LCD) 74
Red Lobster Casual Dining 189
Reebok Athletic Footwear 282
Ricoh Office Copier 82
Ritz-Carlton Hotel (Luxury) 45
Round Table Pizza 297
RubyTuesday Casual Dining 284
Saab Automotive 252
Samsung HDTV (LCD) 60
Samsung HDTV (CRT) 30
Samsung HDTV (Plasma) 64
Samsung Wireless Handset 7
Samsung DVD Player 70
Sanyo Wireless Handset 127
SBC Long Distance Provider 152
Schwab.com Online Brokerage 130
Scottrade.com Online Brokerage 107
Sears Clothing Catalogue 14
Sears Retail Store (Department) 124
Sensodyne Toothpaste 328
Seven Up Soft Drink (Regular) 339
Sharp HDTV (CRT) 57
Sharp HDTV (LCD) 95
Sharp Office Copier 248
Shell Gasoline 306
Sheraton Hotel (Upscale) 138
Siemens Wireless Handset 286
Singulair Allergy Medicine (Rx) 234
Sirius Satellite Radio 283
Skechers Athletic Footwear 216
Sony HDTV (Plasma) 43
Sony HDTV (CRT) 40
Sony HDTV (LCD) 28
Sony DVD Player 39
Sony Ericsson Wireless Handset 206
Sony VAIO Computer 236
SouthWest Airlines Airline 144
Spiegel Clothing Catalogue 35
Sprint Long Distance Provider 50
Sprint PCS Wireless Phone Service 91
St. Joseph's Pain Reliever (OTC) 277
Staples Retail Store (Office Supply) 146
Starbucks Coffee & Doughnuts 203
State Farm Car Insurance Company 262
Subway Quick-Serve Restaurant 136
Sudafed Allergy Medicine (OTC) 237
Sunoco Gasoline 178
SwissĂ´tel Hotel (Upscale) 38
T. Rowe Price Mutual Fund 156
Taco Bell Quick-Serve Restaurant 357
Target Retail Store (Discount) 12
TDAmeritrade.com Online Brokerage 175
Texaco Gasoline 177
TGI Friday's Casual Dining 285
The Hartford Insurance Company 239
Tide Laundry Detergent 103
T-Mobile Wireless Phone Service 55
Today (NBC) AM News Show 120
Tom's of Maine Toothpaste 298
Toshiba HDTV (LCD) 62
Toshiba HDTV (CRT) 73
Toshiba HDTV (Plasma) 31
Toshiba DVD Player 56
Toshiba Computer 207
Toyota Automotive 118
Travelers Insurance Company 315
Travelocity.com Online Travel 253
Travelodge Hotel (Economy) 233
Treo Wireless Handset 29
True Value Retail Store (Home Improvement) 21
Tylenol Allergy Medicine (OTC) 208
Tylenol Pain Reliever (OTC) 126
Ultra Brite Toothpaste 347
United Airlines Airline 303
UPS Parcel Delivery 109
US Airways Airline 353
USPS Parcel Delivery 318
Vanguard Mutual Fund 137
Verizon Long Distance Provider 68
Verizon Wireless Phone Service 10
Visa Credit Card 166
Vizio HDTV (Plasma) 59
Volkswagen Automotive 194
Wachovia Bank 197
Wal-Mart Retail Store (Discount) 63
Wells Fargo Bank 317
Wendy's Quick-Serve Restaurant 320
Westin Hotel (Upscale) 111
White Castle Quick-Serve Restaurant 356
Wisk Laundry Detergent 226
Wyndham Hotel (Upscale) 134
Xerox Office Copier 98
XM Satellite Radio 173
Yahoo Search Engine 2
Yahoo Travel Online Travel 254
Zyrtec Allergy Medicine (Rx) 182

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