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The Brand Keys Sports Loyalty Index

The Brand Keys Sports Loyalty Index gives an apples-to-apples comparison of the intensity with which fans support the home team vs. the corresponding values for the fans of the other teams in the market. Go here to learn more about the Index, including information on how to commission a custom-tailored edition for your company.

2010 Team Ranking by Category

Here are the top and bottom 5 teams in each league we surveyed:

Major League Baseball

National Football League

Top Five
1. Boston Red Sox
2. New York Yankees
3. Philadelphia Phillies
4. Anaheim Angels (tie)
4. Los Angeles Dodgers (tie)
5. Minnesota Twins (tie)
5. Milwaukee Brewers (tie)
5. Houston Astros (tie)
Top Five
1. Indianapolis Colts
2. New England Patriots
3. Pittsburgh Steelers
4. Tennessee Titans
5. New York Jets
Bottom Five
17. Arizona Diadmondbacks
18. Washington Nationals
19. Kansas City Royals
20. Baltimore Orioles
21. Pittsburgh Pirates
Bottom Five
20. Cleveland Browns
21. St. Louis Rams
22. Washington Redskins
23. Cincinnati Bengals
24. Oakland Raiders

National Basketball Association

National Hockey League

Top Five
1. San Antonio Spurs
2. Los Angeles Lakers
3. Boston Celtics (tie)
3. Phoenix Suns (tie)
4. Dallas Mavericks (tie)
4. Detroit Pistons (tie)
5. Utah Jazz
Top Five
1. Detroit Red Wings
2. Philadelphia Flyers
3. San Jose Sharks
4. New Jersey Devils
5. Boston Bruins

Bottom Five
16. Memphis Grizzlies
17. Minnesota Timberwolves (tie)
17. Atlanta Hawks (tie)
18. Golden State Warriors
19. Sacramento Kings
20. Charlotte Bobcats

Bottom Five
18. New York Rangers
19. Florida Panthers
20. Los Angeles Kings (tie)
20. Nashville Predators (tie)
20. Tampa Bay Lightning (tie)
21. St. Louis Blues (tie)
21. Phoenix Coyotes (tie)
21. New York Islanders (tie)
22. Atlanta Thrashers

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