Email Newsletter icon, E-mail Newsletter icon, Email List icon, E-mail List icon Join our Email List


  2008  2007
  2006  2005
  2004  2003
  2002  2001
  2000  1999

Learn more
Learn more

The Brand Keys Sports Loyalty Index

The Brand Keys Sports Loyalty Index gives an apples-to-apples comparison of the intensity with which fans support the home team vs. the corresponding values for the fans of the other teams in the market. Go here to learn more about the Index, including information on how to commission a custom-tailored edition for your company.

2000 Team Ranking by Category

Here are the top and bottom 5 teams in each league we surveyed:

Major League Baseball

 Top Five
1. Cleveland Indians
2. New York Yankees
3. Houston Astros
4. Atlanta Braves
5. Colorado Rockies

Bottom Five
30. Florida Marlins
29. California Angels
28. Tampa Bay Devil Rays
27. Minnesota Twins
26. San Diego Padres
26. Baltimore Orioles (tie)
26. Chicago Cubs (tie)

National Football League

Top Five
1. Jacksonville Jaguars
2. New York Jets
3. Green Bay Packers
4. Minnesota Vikings
5. Indianapolis Colts
5. Buffalo Bills (tie)

Bottom Five
31. Carolina Panthers
30. Cincinnati Bengals
29. Oakland Raiders
28. Philadelphia Eagles
27. New Orleans Saints

National Basketball Association

 Top Five
1. Los Angeles Lakers
2. Phoenix Suns
3. Indiana Pacers
4. Chicago Bulls
5. San Antonio Spurs

Bottom Five
29. Washington Wizards
28. Los Angeles Clippers
27. Dallas Mavericks
26. Golden State Warriors
25. Denver Nuggets

National Hockey League

Top Five
1. Detroit Red Wings
2. New Jersey Devils
3. Boston Bruins
4. Dallas Stars
5. Toronto Maple Leafs

Bottom Five
26. Anaheim Mighty Ducks
25. Chicago Blackhawks
24. Atlanta Thrashers
23. Tampa Bay Lightning
23. Nashville Predators (tie)
22. Vancouver Canucks

About Us  |  Products & Solutions  |  Latest Thinking  |  Syndicated Studies  | Contact Us | Blog


© 2010, Brand Keys, Inc. | Privacy Visit our UK site
www.brandkeys.co.uk