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The Brand Keys Sports Loyalty Index

The Brand Keys Sports Loyalty Index gives an apples-to-apples comparison of the intensity with which fans support the home team vs. the corresponding values for the fans of the other teams in the market. Go here to learn more about the Index, including information on how to commission a custom-tailored edition for your company.

2001 Team Ranking by Category

Here are the top and bottom 5 teams in each league we surveyed:

Major League Baseball

 Top Five
1. New York Yankees
2. Cleveland Indians
3. Houston Astros
4. Atlanta Braves
4. Colorado Rockies (tie)
4. Boston Red Sox (tie)
5. Seattle Mariners

Bottom Five
20. Florida Marlins
19. California Angels
18. Tampa Bay Devil Rays
17. Baltimore Orioles
16. San Diego Padres
16. Minnesota Twins (tie)
16. Montreal Expos (tie)

National Football League

Top Five
1. Jacksonville Jaguars
2. Minnesota Vikings
3. New York Giants (tie)
3. Green Bay Packers (tie)
3. Indianapolis Colts (tie)
4. San Francisco 49ers
5. New York Jets

Bottom Five
23. Cincinnati Bengals
22. Carolina Panthers
21. Oakland Raiders
20. Chicago Bears
19. Pittsburgh Steelers
19. Philadelphia Eagles (tie)

National Basketball Association

 Top Five
1. Los Angeles Lakers
2. San Antonio Spurs
3. Philadelphia 76ers
4. Indiana Pacers
4. Phoenix Suns (tie)
5. Milwaukee Bucks

Bottom Five
23. Washington Wizards
22. Los Angeles Clippers
22. Golden State Warriors (tie)
21. Denver Nuggets
20. Atlanta Hawks
19. Vancouver Grizzlies

National Hockey League

Top Five
1. New Jersey Devils
2. Detroit Red Wings
3. Dallas Stars
4. Boston Bruins
4. Toronto Maple Leafs (tie)
5. Philadelphia Flyers

Bottom Five
25. Anaheim Mighty Ducks
24. Chicago Blackhawks
23. Atlanta Thrashers
22. Tampa Bay Lightning
22. Nashville Predators (tie)
21. Vancouver Canucks

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