Brand Keys | Customer Loyalty Awards 2002

  2008  2007
  2006  2005
  2004  2003
  2002  2001
  2000  1999

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The Brand Keys Sports Loyalty Index

The Brand Keys Sports Loyalty Index gives an apples-to-apples comparison of the intensity with which fans support the home team vs. the corresponding values for the fans of the other teams in the market. Go here to learn more about the Index, including information on how to commission a custom-tailored edition for your company.

2002 Team Ranking by Category

Here are the top and bottom 5 teams in each league we surveyed:

Major League Baseball Top Five 1. Cleveland Indians 2. New York Yankees 3. Houston Astros 4. Seattle Mariners 4. Boston Red Sox (tie) 5. San Francisco Giants Bottom Five 23. Florida Marlins 22. Tampa Bay Devil Rays 21. Montreal Expos 20. Anaheim Angels 19. Baltimore Orioles	National Football League Top Five 1. New York Jets 2. San Francisco 49ers 3. Green Bay Packers 4. Minnesota Vikings 4. St. Louis Rams (tie) 4. Tampa Bay Buccaneers (tie) 5. Cleveland Browns Bottom Five 20. Cincinnati Bengals 20. Carolina Panthers (tie) 19. Detroit Lions 18. Oakland Raiders 17. Seattle Seahawks 17. Chicago Bears (tie) 16. San Diego Chargers

National Basketball Association Top Five 1. Los Angeles Lakers 2. Indiana Pacers 3. San Antonio Spurs 4. Utah Jazz 4. Portland Trail Blazers (tie) 5. Philadelphia 76ers Bottom Five 22. Washington Wizards 21. Denver Nuggets 21. Golden State Warriors (tie) 20. Atlanta Hawks 19. Cleveland Cavaliers 18. Los Angeles Clippers	National Hockey League Top Five 1. Detroit Red Wings 2. New Jersey Devils 3. Toronto Maple Leafs 4. Boston Bruins 5. Philadelphia Flyers Bottom Five 25. Mighty Ducks of Anaheim 24. Atlanta Thrashers 23. Tampa Bay Lightning 22. Nashville Predators 21. Minnesota Wild 21. New York Rangers (tie) 21. Columbus Blue Jackets (tie)

The Brand Keys Sports Loyalty Index

2002 Team Ranking by Category

Major League Baseball

National Football League

National Basketball Association

National Hockey League