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The Brand Keys Sports Loyalty Index

The Brand Keys Sports Loyalty Index gives an apples-to-apples comparison of the intensity with which fans support the home team vs. the corresponding values for the fans of the other teams in the market. Go here to learn more about the Index, including information on how to commission a custom-tailored edition for your company.

2002 Team Ranking by Category

Here are the top and bottom 5 teams in each league we surveyed:

Major League Baseball

 Top Five
1. Cleveland Indians
2. New York Yankees
3. Houston Astros
4. Seattle Mariners
4. Boston Red Sox (tie)
5. San Francisco Giants

Bottom Five
23. Florida Marlins
22. Tampa Bay Devil Rays
21. Montreal Expos
20. Anaheim Angels
19. Baltimore Orioles

National Football League

Top Five
1. New York Jets
2. San Francisco 49ers
3. Green Bay Packers
4. Minnesota Vikings
4. St. Louis Rams (tie)
4. Tampa Bay Buccaneers (tie)
5. Cleveland Browns

Bottom Five
20. Cincinnati Bengals
20. Carolina Panthers (tie)
19. Detroit Lions
18. Oakland Raiders
17. Seattle Seahawks
17. Chicago Bears (tie)
16. San Diego Chargers

National Basketball Association

 Top Five
1. Los Angeles Lakers
2. Indiana Pacers
3. San Antonio Spurs
4. Utah Jazz
4. Portland Trail Blazers (tie)
5. Philadelphia 76ers

Bottom Five
22. Washington Wizards
21. Denver Nuggets
21. Golden State Warriors (tie)
20. Atlanta Hawks
19. Cleveland Cavaliers
18. Los Angeles Clippers

National Hockey League

Top Five
1. Detroit Red Wings
2. New Jersey Devils
3. Toronto Maple Leafs
4. Boston Bruins
5. Philadelphia Flyers

Bottom Five
25. Mighty Ducks of Anaheim
24. Atlanta Thrashers
23. Tampa Bay Lightning
22. Nashville Predators
21. Minnesota Wild
21. New York Rangers (tie)
21. Columbus Blue Jackets (tie)

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