Brand Keys | Customer Loyalty Awards 2003

  2008  2007
  2006  2005
  2004  2003
  2002  2001
  2000  1999

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The Brand Keys Sports Loyalty Index

The Brand Keys Sports Loyalty Index gives an apples-to-apples comparison of the intensity with which fans support the home team vs. the corresponding values for the fans of the other teams in the market. Go here to learn more about the Index, including information on how to commission a custom-tailored edition for your company.

2003 Team Ranking by Category

Here are the top and bottom 5 teams in each league we surveyed:

Major League Baseball Top Five 1. New York Yankees 2. Houston Astros 3. San Francisco Giants 4. Boston Red Sox 4. Philadelphia Phillies (tie) 5. Cleveland Indians Bottom Five 21. Florida Marlins 20. Tampa Bay Devil Rays 19. Baltimore Orioles 18. Montreal Expos 17. Anaheim Angels	National Football League Top Five 1. New York Jets 2. Green Bay Packers 3. Tampa Bay Buccaneers 4. San Francisco 49ers 5. New York Giants Bottom Five 25. Cincinnati Bengals 24. Carolina Panthers 23. Detroit Lions 22. Chicago Bears 21. Seattle Seahawks

National Basketball Association Top Five 1. Los Angeles Lakers 2. Portland Trail Blazers 3. San Antonio Spurs 4. Minnesota Timberwolves 5. Indiana Pacers Bottom Five 21. Denver Nuggets 20. Washington Wizards 19. Cleveland Cavaliers 19. Golden State Warriors (tie) 18. Atlanta Hawks 17. Los Angeles Clippers	National Hockey League Top Five 1. Detroit Red Wings 2. New Jersey Devils 3. Toronto Maple Leafs 4. Dallas Stars 5. Philadelphia Flyers Bottom Five 27. Atlanta Thrashers 26. Nashville Predators 25. Florida Panthers 24. Mighty Ducks of Anaheim 23. New York Rangers

The Brand Keys Sports Loyalty Index

2003 Team Ranking by Category

Major League Baseball

National Football League

National Basketball Association

National Hockey League