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The Brand Keys Sports Loyalty Index

The Brand Keys Sports Loyalty Index gives an apples-to-apples comparison of the intensity with which fans support the home team vs. the corresponding values for the fans of the other teams in the market. Go here to learn more about the Index, including information on how to commission a custom-tailored edition for your company.

2003 Team Ranking by Category

Here are the top and bottom 5 teams in each league we surveyed:

Major League Baseball

 Top Five
1. New York Yankees
2. Houston Astros
3. San Francisco Giants
4. Boston Red Sox
4. Philadelphia Phillies (tie)
5. Cleveland Indians

Bottom Five
21. Florida Marlins
20. Tampa Bay Devil Rays
19. Baltimore Orioles
18. Montreal Expos
17. Anaheim Angels

National Football League

Top Five
1. New York Jets
2. Green Bay Packers
3. Tampa Bay Buccaneers
4. San Francisco 49ers
5. New York Giants

Bottom Five
25. Cincinnati Bengals
24. Carolina Panthers
23. Detroit Lions
22. Chicago Bears
21. Seattle Seahawks

National Basketball Association

 Top Five
1. Los Angeles Lakers
2. Portland Trail Blazers
3. San Antonio Spurs
4. Minnesota Timberwolves
5. Indiana Pacers

Bottom Five
21. Denver Nuggets
20. Washington Wizards
19. Cleveland Cavaliers
19. Golden State Warriors (tie)
18. Atlanta Hawks
17. Los Angeles Clippers

National Hockey League

Top Five
1. Detroit Red Wings
2. New Jersey Devils
3. Toronto Maple Leafs
4. Dallas Stars
5. Philadelphia Flyers

Bottom Five
27. Atlanta Thrashers
26. Nashville Predators
25. Florida Panthers
24. Mighty Ducks of Anaheim
23. New York Rangers

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