The Brand Keys Sports Loyalty Index
The Brand Keys Sports Loyalty Index gives an apples-to-apples comparison of the intensity with which fans support the home team vs. the corresponding values for the fans of the other teams in the market. Go here to learn more about the Index, including information on how to commission a custom-tailored edition for your company.
2004 Team Ranking by Category
Here are the top and bottom 5 teams in each league we surveyed:
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2008 2007
