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The Brand Keys Sports Loyalty Index

The Brand Keys Sports Loyalty Index gives an apples-to-apples comparison of the intensity with which fans support the home team vs. the corresponding values for the fans of the other teams in the market. Go here to learn more about the Index, including information on how to commission a custom-tailored edition for your company.

2005 Team Ranking by Category

Here are the top and bottom 5 teams in each league we surveyed:

Major League Baseball

 Top Five
1. Boston Red Sox
2. Houston Astros
3. New York Yankees
4. San Francisco Giants
5. Cleveland Indians

Bottom Five
24. Tampa Bay Devil Rays
23. Baltimore Orioles
22. Florida Marlins
21. Pittsburgh Pirates
20. Milwaukee Brewers

National Football League

Top Five
1. New England Patriots
2. Philadelphia Eagles
3. New York Jets
4. Green Bay Packers (tie)
4. Indianapolis Colts (tie)
4. New York Giants (tie)
5. Pittsburgh Steelers

Bottom Five
23. Cincinnati Bengals
22. Oakland Raiders
21. Arizona Cardinals (tie)
21. Carolina Panthers (tie)
20. Washington Redskins (tie)
20. Chicago Bears (tie)
19. Detroit Lions

National Basketball Association

 Top Five
1. San Antonio Spurs
2. Detroit Pistons
3. Los Angeles Lakers
4. Sacramento Kings
5. New Jersey Nets

Bottom Five
21. Atlanta Hawks
20. Golden State Warriors
19. Cleveland Cavaliers (tie)
19. Washington Wizards (tie)
18. New York Knickerbockers
17. Los Angeles Clippers (tie)
17. Orlando Magic (tie)

National Hockey League

Top Five
1. Detroit Red Wings
2. New Jersey Devils
3. Toronto Maple Leafs
4. Philadelphia Flyers
5. Dallas Stars

Bottom Five
26. Atlanta Thrashers
25. Florida Panthers
24. Mighty Ducks of Anaheim
23. Columbus Blue Jackets
22. Nashville Predators

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