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The Brand Keys Sports Loyalty Index

The Brand Keys Sports Loyalty Index gives an apples-to-apples comparison of the intensity with which fans support the home team vs. the corresponding values for the fans of the other teams in the market. Go here to learn more about the Index, including information on how to commission a custom-tailored edition for your company.

2007 Team Ranking by Category

Here are the top and bottom 5 teams in each league we surveyed:

Major League Baseball

 Top Five
1. Boston Red Sox
2. Houston Astros
3. New York Yankees
4. St. Louis Cardinals
5. New York Mets

Bottom Five
26. Colorado Rockies
27. Kansas City Royals
28. Pittsburgh Pirates
29. Baltimore Orioles
30. Tampa Bay Devil Rays

National Football League

Top Five
1. New England Patriots
2. Indianapolis Colts
3. Philadelphia Eagles
4. New York Giants
5. New York Jets

Bottom Five
28. Arizona Cardinals
29. Detroit Lions
30. Houston Texans
31. Oakland Raiders
32. Cincinnati Bengals

National Basketball Association

 Top Five
1. Detroit Pistons
2. San Antonio Spurs
3. New Jersey Nets
4. Dallas Mavericks
5. Phoenix Suns

Bottom Five
26. Portland Trail Blazers
27. New York Knickerbockers
28. Golden State Warriors
29. Charlotte Bobcats
30. Atlanta Hawks

National Hockey League

Top Five
1. Detroit Red Wings
2. New Jersey Devils
3. Philadelphia Flyers
4. Toronto Maple Leafs
5. Ottawa Senators

Bottom Five
26. New York Rangers
27. Chicago Blackhawks
28. Mighty Ducks of Anaheim
29. Columbus Blue Jackets
30. Atlanta Thrashers

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