Brand Keys | Customer Loyalty Award 1999

  2008  2007
  2006  2005
  2004  2003
  2002  2001
  2000  1999

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The Brand Keys Sports Loyalty Index

The Brand Keys Sports Loyalty Index gives an apples-to-apples comparison of the intensity with which fans support the home team vs. the corresponding values for the fans of the other teams in the market. Go here to learn more about the Index, including information on how to commission a custom-tailored edition for your company.

1999 Team Ranking by Category

Here are the top and bottom 5 teams in each league we surveyed:

Major League Baseball Top Five 1. New York Yankees 1. Cleveland Indians (tie) 2. Houston Astros 3. Atlanta Braves 4. St. Louis Cardinals Bottom Five 30. Florida Marlins 29. California Angels 28. Minnesota Twins 27. Montreal Expos 26. Los Angeles Dodgers	National Football League Top Five 1. Jacksonville Jaguars 2. Green Bay Packers 3. Atlanta Falcons 3. New York Jets (tie) 4. New York Giants 4. San Francisco 49ers (tie) Bottom Five 31. Carolina Panthers 30. Oakland Raiders 30. Cincinnati Bengals (tie) 28. Philadelphia Eagles 27. Miami Dolphins

National Basketball Association Top Five 1. Chicago Bulls 2. Phoenix Suns 3. Los Angeles Lakers 4. Indiana Pacers 5. New Jersey Nets Bottom Five 29. Washington Wizards 28. Los Angeles Clippers 27. Dallas Mavericks 26. Orlando Magic 25. Toronto Raptors	National Hockey League Top Five 1. Boston Bruins 2. Detroit Red Wings 3. New Jersey Devils 4. Buffalo Sabres 5. Dallas Stars Bottom Five 26. Los Angeles Kings 25. Anaheim Mighty Ducks 24. Chicago Black Hawks 23. Florida Panthers 22. Vancouver Canucks

The Brand Keys Sports Loyalty Index

1999 Team Ranking by Category

Major League Baseball

National Football League

National Basketball Association

National Hockey League