Email Newsletter icon, E-mail Newsletter icon, Email List icon, E-mail List icon Join our Email List


  2008  2007
  2006  2005
  2004  2003
  2002  2001
  2000  1999

Learn more
Learn more

The Brand Keys Sports Loyalty Index

The Brand Keys Sports Loyalty Index gives an apples-to-apples comparison of the intensity with which fans support the home team vs. the corresponding values for the fans of the other teams in the market. Go here to learn more about the Index, including information on how to commission a custom-tailored edition for your company.

1999 Team Ranking by Category

Here are the top and bottom 5 teams in each league we surveyed:

Major League Baseball

 Top Five
1. New York Yankees
1. Cleveland Indians (tie)
2. Houston Astros
3. Atlanta Braves
4. St. Louis Cardinals

Bottom Five
30. Florida Marlins
29. California Angels
28. Minnesota Twins
27. Montreal Expos
26. Los Angeles Dodgers

National Football League

Top Five
1. Jacksonville Jaguars
2. Green Bay Packers
3. Atlanta Falcons
3. New York Jets (tie)
4. New York Giants
4. San Francisco 49ers (tie)

Bottom Five
31. Carolina Panthers
30. Oakland Raiders
30. Cincinnati Bengals (tie)
28. Philadelphia Eagles
27. Miami Dolphins

National Basketball Association

 Top Five
1. Chicago Bulls
2. Phoenix Suns
3. Los Angeles Lakers
4. Indiana Pacers
5. New Jersey Nets

Bottom Five
29. Washington Wizards
28. Los Angeles Clippers
27. Dallas Mavericks
26. Orlando Magic
25. Toronto Raptors

National Hockey League

Top Five
1. Boston Bruins
2. Detroit Red Wings
3. New Jersey Devils
4. Buffalo Sabres
5. Dallas Stars

Bottom Five
26. Los Angeles Kings
25. Anaheim Mighty Ducks
24. Chicago Black Hawks
23. Florida Panthers
22. Vancouver Canucks

About Us  |  Products & Solutions  |  Latest Thinking  |  Syndicated Studies  | Contact Us | Blog


© 2010, Brand Keys, Inc. | Privacy Visit our UK site
www.brandkeys.co.uk