ARF First Opinion Research Review
In 2006, the Advertising Research Foundation conducted a comprehensive Research Review on the Brand Keys Loyalty/ Engagement Measurement Methodology. Click here to read the full ARF Research Review of the Brand Keys Brand Loyalty/ Engagement Measurement Methodology. (1/30/07)

Sense & Scent: Building Emotional Bonds Through Engagments Measurement
The Fragrance Industry has recently acknowledged the need to learn to better measure the emotions, insights and expectations of todays "bionic" consumers. Today, these industry targets are more visually and brand literate than ever before. Making it harder to continue with "Business-as-Usual." Click here to read more on the new generation of fragrance consumers. By Robert Passikoff, PhD and Kerry O'Connor.  (11/16/07)

C-MEEs: Cross-Media Engagement Evaluations
Media proliferation, new technologies, consumer media sophistication and new consumption patterns are forcing marketers to rethink traditional models of audience measurement. Nowhere is this truer than in the area of cross-media consumption. This paper presents a cross-media engagement evaluation (C-MEE) process that can be applied to any combination of media platforms for any product or service. The results of this research respond to the very real need to understand real consumer behavior and allow marketers to assess the true synergies available in an increasingly multi-media world. written by Robert Passikoff, Ph.D. and Don E. Schultz, Ph.D.  (6/27/07)

Advertising Research Foundation Audience [Me]surement 2.0 Conference June 2007
Media proliferation, new technologies, consumer media sophistication and new consumption patterns are forcing marketers to rethink traditional models of audience measurement. Click here to read more of what Robert Passikoff, President and Founder of Brand Keys, had to say at the June 2007 Advertising Research Foundation Audience Measurement 2.0 Conference. By Robert Passikoff  (6/27/07)

Integrated Marketing Works! An Engagement-Powered Approach
March 2007 The Advertising Research Foundation had their 53rd Annual Advertising Research Foundation Convention. Click here to read Robert Passikoff and Don Schultz's paper on the engagement approach to establishing how an organization can estimate the amount to invest in a marketing program, potential returns, and the specific program elements required to change employee behaviors. By Robert Passikoff and Don E. Schultz. (3/1/07)

2007 Global Branding Report
Click here to read the entire About Style 2007 Branding Report which includes Brand Keys' insights into Fashion Loyalty. By Stacy Baker. (2/1/07)

Global Market Review of Luxury Apparel
Click here to view this luxury apparel review and forecast featuring exclusive "Just Style" interviews with leading industry executives including Robert Passikoff. By Stacy Baker.  (2/1/07)

Engagement of the Future: Brand Bonding as Predictor of Future Purchases
This paper describes an innovative approach to brand and media planning that permits marketers to side step their reliance upon traditional GRP (Gross Rating Points)/demographic media planning and to leverage real profitability from consumer engagement, attained via media selection and program mix. By selecting media options and programs for brands on the basis of the media's abilities to better "engage" the consumers, marketers can better connect - and more effectively communicate - with consumers. It can be applied in any region of the world. Presented by Pam Batalis at ESOMAR Latin America 2006 Conference in Rio.  (10/26/06)

The Apparel Industry's Top 7 Mega-Trends
Click here to view Stacy Baker's 2006 management briefing, in which Robert Passikoff comments on apparel 'mega-trends' (10/1/06)

Should You Take Me Out To The Ballgame?
By Robert Passikoff and Allen Gerber. This paper describes an innovative approach demonstrating the effectiveness and utility of an internationally validated tool that allows marketers to pre-qualify sponsorships - before they make their spending decisions. Presented at the ESOMAR/ARF WAM conference in Montreal, June 2005. (6/21/05)

Developing Winning Strategies for Consumers of All Ages
by Robert Passikoff and Kerry O’Connor
This paper describes the work conducted by Brand Keys, Inc. and MGN Limited to develop an internationally validated tool that allows marketers to develop winning brand strategies based upon crafting strategies that are able to meet or exceed age-based category expectations. Presented at ESOMAR Age Matters Conference in London.  (2/2/05)

Driving Automotive Sales
This paper describes an innovative audience assessment approach that integrates attitudinal and behavioral data as developed by Brand Keys, Inc. and Rainbow Media.This study examined 14 automotive brands advertised on 2 cable networks. The Audience Medium Valuation metrics correlate highly to positive consumer behavior and can be used to optimize media plans, boost advertising efficiencies, and increase sales and profitability.Presented at ESOMAR Integrating Marketing Research into Business Conference in Lisbon.  (9/19/04)