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Press Releases

"The Interaction of Media Context and Brand."
Click here to read more about Dr. Robert Passikoff's upcoming speaking event on Tuesday September 11th, from 12pm-6pm, at The Advertising Research Foundation's annual ThinkShop seminar: or follow this link: http://www.thearf.org/events/upcoming/thinkshops.html  (9/6/07)

4th Annual Micro & Small Payments Conference
Click here to view more information about this upcoming New York conference which features Robert Passikoff on one of the panels - November 28, 2006. (11/15/06)

2006 Customer Loyalty Award Press Release
2006 Brandweek Customer Loyalty Awards powered by Brand Keys  (5/22/06)

2005 Brand Keys Customer Loyalty Index Press Release
2005 Brandweek Customer Loyalty Awards powered by Brand Keys Press Release.  (5/23/05)

2004 Brand Keys Customer Loyalty Index Press Release
Click here to view the 2004 Brand Keys Customer Loyalty Index Press Release.  (5/24/04)

2003 Brand Keys Customer Loyalty Index Press Release
Click here to view the 2003 Brand Keys Customer Loyalty Index Press Release.  (5/19/03)

2003 Brand Keys Customer Loyalty Award Results
New Brands Show Up on Customers' Shopping Lists. CNN’s American Morning, Gateway computers, JetBlue, Marriott, Starbucks, and Verizon among first-time winners of Brand Keys Customer Loyalty Awards.  (5/14/03)

Shifting Customer Loyalty Values ...
 (6/30/02)

2002 Brand Keys Customer Loyalty Index Press Release
Click here to view the 2002 Brand Keys Customer Loyalty Index Press Release.  (6/30/02)

Armani and Nike Top Brand Keys Fashion Index
 (4/11/02)

2001 Brand Keys Customer Loyalty Index Press Release
Click here to view the 2001 Brand Keys Customer Loyalty Index Press Release.  (10/5/01)

2000 Brand Keys Customer Loyalty Index Press Release
Click here to view the 2000 Brand Keys Customer Loyalty Index Press Release.  (1/10/01)

1999 Brand Keys Customer Loyalty Index Press Release
Click here to view the 1999 Brand Keys Customer Loyalty Index Press Release (11/10/99)

1998 Brand Keys Customer Loyalty Index Press Release
Click here to view the 1998 Brand Keys Customer Loyalty Index Press Release.  (9/22/98)



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