Speaking Engagements

We are delighted that our colleagues recognize the effectiveness of the Brand Keys proprietary methodology.

The seminal Advertising Research Foundation Copy Validity Study (1989) found that the methodological framework utilized by Brand Keys was the system most highly correlated to actual sales.

Our Brand Keys approach has been utilized effectively in many product and service categories, among consumer and B2B segments, in 26 countries around the world and has been consistently successful at predicting changes in real-world consumer behavior.

We continue to match our leading-indicator metrics and assessments to the demands of the 21st Century marketplace. Besides our regularly published articles, we share these insights with our colleagues at a number of forums annually. We look forward to exchanging views with you at the following gatherings in coming months:

• 2009 OVAB Digital Media Summit: Focus on Out-of-Home 2009 OVAB Digital Media Summit: Focus on Out-of-Home. OVAB's event is designed to demonstrate how advertisers and agencies created and executed successful campaigns. Robert Passikoff will be co-presenting a case study about Blackberry.  October 28, 2009 - New York Hilton


• Ten for 2010: Loyalty and Engagement Trends
  Motivation Show
  "Ten for 2010: Loyalty & Engagement Trends" - The future may not be what it used to be, but marketers that have loyalty and engagement metrics in place will have a handle on the trends that are going to show up in their businesses. With 2010 just around the corner, this will be more important than ever - because in a changing economic environment, being prepared is half the victory. This session will cover the ten major trends that will have a direct impact on the success - or failure - or brand marketing efforts in 2010. Presented by Robert Passikoff on September 29.
  Click here for the article in pdf format.
  Click here for the presentation in pdf format.
   September 29 - - Chicago, IL


• Leveraging Emotions to Leverage Loyalty
  Motivation Show
  "Leveraging Emotions to Leverage Loyalty" - While emotion is a dominant force in consumer loyalty and in their purchase decision, it is not easy for the customer to articulare. Using the recent Microsoft and Apple advertising war as a case study, this session will reveal what this much-publicized advertising actually did for the brands after the smoke had cleared. Presented by Amy Shea on September 29.
  Click here for the presentation in pdf format.
   September 29 - - Chicago, IL


• Audience Measurement 4.0
  ARF
  Key Issues Forum: "Catching Up: Contemporary Measurement for a Modern Consumer Why Engagement Matters for Measuring Cross-Media Marketing with New Technologies in the New Economy." Presented by Robert Passikoff on June 24th.  June 23 - June 24, 2009 - New York


• The Loyalty, Incentive and Reward Expo 2009
  Loyalty Expo
  "Wake Up and Smell the Loyalty" on How Loyalty Metrics Could Have Prevented Starbucks From Burning the Brand (And Other Predictive Loyalty Applications.)Presented by Leigh Benatar.  May 31 - June 2, 2009 - Hollywood, Florida


• Enterprise Engagement Conference
  NYIRR
  The Integrated Incentive Engagement Evaluator (I2E2) - Assessments demonstrating the effects incentives can have on brand/corporate engagement levels both positive and negative as well as target-audience attitudes and behaviors. Robert Passikoff presenting.  May 12 - May 13, 2009 - New York


• Performance Summit
  CSR
  May 11 - Pre-conference Workshop: "Strengthening the Business Case - Benchmarks, Metrics, and Market Research to Advance your CSR Program" with Robert Passikoff and Amy Shea of Brand Keys. Corporate responsibility programs require innovation and inspiration but even more so for long-term programs, they require solid research, planning, metrics, and evaluation tools. The best programs start with great ideas, and realize those great ideas through sound business practices. Learn key strategies for research, planning and evaluation that will allow you to: take smart risks, create world-class programs & know when to adjust your trajectory. May 12 - "Managing Your Messaging, Understanding the Socially Responsible Consumer." Communicating your vision and your actions is essential, and doing it right even more important. Ensure that you'll stay dry in a world of greenwashing. Examine the key elements to a successful communications campaign. Understand the complexities of the socially responsible consumer. Find out about original research outlining what brands can do to solidify their messaging. Amy Shea, EVP, Brand Keys presenting.  May 11 - May 13, 2009 - New York


• Annual Convention: re:think 2009
  ARF
  Multi-Platform Accountability: "Run What Where? Engaging Multi-Generational Shoppers Across a Multi-Platform World." Results of a study tracking the multi-media consumption of Baby Boomers, Gen Xers, and Gen Y/Millennials, correlating that consumption with in-market sales for two respected retail brands, Lucky and Kate Spade. Presented on April 1st by: Robert Passikoff, Brand Keys & Karen Tillson, Liz Claiborne Inc.  March 30 - April 1, 2009 - New York


• 2009 Annual Integrated Marketing Conference
  PMA
  "ROI of Integrated Marketing: New Technology for the New Economy." Case study examines the results of the Blackberry Storm introduction via the Wall Street Journal Office Network's digital out-of-home campaign, and the results of a campaign that integrated the digital campaign with event marketing. Robert Passikoff, Brand Keys & Jim Harris, WSJ Office Network presenting on March 11th.  March 10 - March 11, 2009 - Chicago


• Retail & Shopper, The Voice of the Shopper
  ESOMAR
  Brand Keys presentation on March 4th: "Measuring Communication Techniques & Resulting ROI" (the results of work done in the female specialty apparel category). Leigh Benatar, EVP of Brand Keys presenting.  March 2 - March 4, 2009 - London


• Marketing in a Downturn: A Strategy for Selling Scents in a Challenging Marketplace
  The Fragrance Foundation
  A panel of speakers presented at the Fragrance Foundation to the industry about effectively marketing their fragrances. Robert Passikoff presented "Marketing in a Downturn: A Strategy for Selling Scents in a Challenging Marketplace"  February 17, 2009 - New York


• Measuring Advertising Performance
  WARC
  Amy Shea, EVP, Brand Keys, will be presenting a Brand Keys study that assesses the relative advertising performance of Apple and Microsoft.  February 4 - February 5, 2009 - London


• "Empirical Generalizations about Advertising Engagement"
  The Wharton School
  Robert Passikoff will speak about "Empirical Generalizations about Advertising Engagement" at The Wharton School.  December 4 - December 5, 2008 - Philadelphia, PA


• "Brand Loyalty and Engagement Metrics Workshop"
  IPQC - 3rd Customer Engagement and Loyalty Summit
  Robert Passikoff and Leigh Benetar will hold a workshop entitled "Brand Loyalty and Engagement Metrics Workshop". November 17, 2008 - Miami, Florida.  November 17 - - Miami, Florida


• "How to Build a Brand with a $50,000 Budget"
  Middle Atlantic Association of Colleges of Business Administration (MAACBA)
  Robert Passikoff will be speaking about "How to Build a Brand with a $50,000 Budget". October 13, 2008 - Washington, D.C.


• True Green or Green Washing? A Consumer Point of View
  Global Strategic Management Institute's CSR Performance conference 2008
  On October 2nd, Amy Shea will be speaking about "True Green or Green Washing? A Consumer Point of View."  September 30 - October 2, 2008 - San Diego, CA


• "Metrics of Marketing Accountability: A Practical Guide to ROI"
  The Motivation Show - Business Solutions that Motivate People
  On September 25th, Robert Passikoff will be speaking about "Metrics of Marketing Accountability: A Practical Guide to ROI."  September 23 - September 25, 2008 - Chicago


• "You Want Loyalty? Get a Brand?" As Keynote Speaker, Robert Passikoff will present "You Want Loyalty? Get A Brand!" at the Loyalty and Engagement Metrics Infopresse Conference. September 10, 2008 - Montreal


• "Customization an Unreasonable Loyalty Perspective"
  RFID World 2008
  Amy Shea will be speaking about "Customization an Unreasonable Loyalty Perspective" on September 9th at the RFID World.  September 8 - September 10, 2008 - Las Vegas, NV


• "Integrating Marketing: Blending Digital & Broadcast"
  Digital Leadership eXchange
  Leigh Benatar will be speaking about "Integrating Marketing: Blending Digital & Broadcast" on September 8th.  September 7 - September 9, 2008 - Deer Valley, Utah


• "Corporate Publishing Goes Global: Brand Journalism for a Changing World"
  Forum Corporate Publishing
  Robert Passikoff will be speaking at the "Corporate Publishing Goes Global: Brand Journalism for a Changing World" on June 18th in Munich, Germany.  June 18 - June 20, 2008 - Munich, Germany


• Leadership Series on Employees and Customer Loyalty
  Human Resources Management Association of Chicago (HRMAC)
  Dr. Passikoff will be participating in the Human Resources Management Association of Chicago(HRMAC) Leadership Series Panel discussion on June 5, 2008 regarding employee and customer loyalty. June 5, 2008 - Chicago, IL


• WM3 Conference
  ESOMAR
  Brand Keys will be participating in the 2008 WM3 Conference being held in Budapest. More information to follow. June 1 - June 4, 2008 - Budapest


• 2008 BrandSlam Summit
  BrandSlam
  Brand Keys will be one of the Solution Providers at the 2008 BrandSlam Summit  May 4 - May 6, 2008 - Sawgrass Marriott Resort & Spa, Ponte Vedra Beach, FL.


• What Adding Experiential to Your Marketing Mix Actually Gets You
  The Promotion Marketing Association
  Robert Passikoff, PhD, President of Brand Keys Inc., will be presenting "What Adding Experiential to Your Marketing Mix Actually Gets You," at the 2008 Annual Integrated Marketing Conference, "Accountability in Action."  April 8 - April 9, 2008 - Chicago, IL


• Examining Loyalty and Engagement Metrics to Optimize Profitability of Your Loyalty Program
  International Quality & Productivity Center
  Dr. Robert Passikoff and colleague Leigh Benatar, EVP of Brand Keys will be presenting a Loyalty and Engagement Metrics workshop on March 31,st at 2:30pm-5:30pm.  March 31 - April 2, 2008 - Dallas, TX


• Personalizing the Customer Experience to Meet and Exceed Expectations
  International Quality & Productivity Center
  Dr.Robert Passikoff, Founder & President of Brand Keys, along with Mark Loughney, VP of Sales & Strategic Research at ABC, will be presenting "Turning Targets Into Loyal Customers:Engagement-Based Media Planning," on April 2nd, at 1:45pm.  March 31 - April 2, 2008 - Dallas, TX


• C-MEEs: Cross-Media Engagement Evaluations
  American Academy of Advertising
  Dr. Robert Passikoff of Brand Keys will be participating at the 2008 American Academy of Advertising Conference. He will be presenting "C-Mees: Cross-Media Engagement Evaluations." March 27 - March 30, 2008 - San Mateo, California


• What Drives Loyalty In Your Retail Segment? And What Do Your Customers Really Expect?
  GlobalShop
  Robert Passikoff, of Brand Keys Inc., will be presenting "What Drives Loyalty In Your Retail Segment? And What Do Your Customers Really Expect?" on March 19th, at this years 2008 GlobalShop Retail Loyalty Conference. March 18 - March 20, 2008 - Chicago, IL


• Custom Content Conference
  Custom Publishing Council
  Thought leaders Robert Passikoff and Amy Shea, of Brand Keys, will share their insights on engagement, brand loyalty measurements and customization values on March 10th, in their presentation titled "Customization." March 9 - March 11, 2008 - New Orleans


• WARC Media Research Conference
  World Advertising Research Center
  Robert Passikoff, Founder & President of Brand Keys Inc., will be presenting, "Meet Me at the Corner of Media & Brand: The Science of Synergy" on February 27th, at this years Media Research Conference. February 27, 2008 - London, England


• Customer Loyalty Summit
  IQPC
  Dr. Robert Passikoff will be presenting and hosting a Loyalty and Engagement Metrics Workshop at this years Customer Loyalty Summit taking place in Florida.  November 12, 2007 - Coral Gables, FL


• ESOMAR Fragrance Foundation Conference
  ESOMAR
  Robert Passikoff will be presenting "Sense and Scents: Using Engagement Metrics to Identify and Leverage Emotional Bonds Between Consumers and Fragrances" at this years Fragrance Foundation Conference.  November 8, 2007 - London


• Norwegian Media Conference
  MediaForum
  Dr. Robert Passikoff will be presenting "Turning Targets into Customers: Engagement-Based Media Planning" at this years MediaForum fagkonferansen.  October 26, 2007 - Stromstad, Sweden


• How to Create an "Engaged" Media Plan & Guarantee Sales Dr. Robert Passikoff, Founder & President of Brand Keys, Inc., will be hosting a webcast, from 12:00pm-1:00pm, on the proliferation of media touch points, new technologies, and new consumer sophistication and consumption patterns, and how they are forcing marketers to rethink traditional models of audience measurement.  October 17, 2007


• The Motivation Show Pam Batalis, VP of Business Development for Brand Keys, Inc. will be presenting "Metrics Matter: How to Use Cutting Edge Measures to Ensure that you are Getting the Full Impact of your Promotion Dollars" at this year's conference. September 25 - September 27, 2007 - McCormick Place South, Chicago


• Kiss of Approval Awards
  CosmoGirls
  Dr. Robert Passikoff, Founder and President of Brand Keys, will be participating in a round table discussion on "The staying Power of Brands and Customer Loyalty." This year's awards breakfast, will be held at the Hearst Tower.  September 20, 2007 - New York City


• The ARF ThinkShop! Conference
  The ARF
  Robert Passikoff will be presenting "The Interaction of Media Context and Brand Message" at this years annual ARF ThinkShop! Conference. September 11, 2007 - New York City


• Annual South African Branding Conference
  Knowledge Resources
  Robert Passikoff will be presenting at this years Annual South African Branding Conference. He will be presenting "Leveraging Loyalty & Engagement" as well as "Integrated Media & Promotion Planning:Cross-Media Engagement Evaluations."  July 8, 2007 - South Africa


• Audience Measurement Symposium
  The Advertising Research Foundation
  Robert Passikoff and Don Schultz will be at this year's ARF Audience Measurement Symposium, presenting their paper, "C-MEEs: Cross-Media Engagement Evaluations." June 26 - June 27, 2007 - Millennium Broadway Hotel, New York City


• IAA Panel: Sex & Decency in Advertising
  IAA
  Dr. Robert Passikoff will be leading a discussion panel on "Sex & Decency in Advertising" in New York City.  June 8, 2007 - New York City


• The ARF Annual Convention & Expo - re:think 2007
  The Advertising Research Foundation
  Robert Passikoff, President of Brand Keys, Inc. and Don Schultz, of Northwestern University, presented their paper, "Testing an Integrated Internal Marketing Model: Another View of Engagement." April 16 - April 18, 2007 - Marriott Marquis, New York City


• Annual Fragrance Seminar "Selling Scents"
  The Fragrance Foundation
  Robert Passikoff was asked to moderate the panel at this year's Fragrance seminar. Panelists included the ARF's Joe Plummer, authors Joe Jaffe and Marc Gobe, Buzztone's CEO Liz Heller, and New York Times perfume critic, Chandler Burr. April 12, 2007 - The Museum of Television & Radio, New York City


• 2007 Infopresse Conference on Promotions Robert Passikoff will be presenting "21st Century's New 4 P's: Promoting Predictive Promotion Planning." March 21, 2007 - Hyatt Regency, Montreal


• Leisure Conference
  ESOMAR
  Robert Passikoff (President, Brand Keys, Inc.) will be co-presenting "It Starts in the Lobby - What's a Smile Worth?" with Northwestern University Professor Frank Mulhern.  November 5 - November 7, 2006 - Rome, Italy


• Latin America 2006
  ESOMAR
  Pam Batalis will be representing Brand Keys at this ESOMAR conference - presenting the paper "Engagement of the Future: Overcoming Research Obstacles of the Past, and Turning them into Real Future Business Opportunities." October 25 - October 27, 2006 - Rio, Brazil


• Consumer Engagement Conference
  AAAA/ARF
  Robert Passikoff will be sitting on a panel that will be "Measuring the Turn On" at the AAAA/ARF's conference that will be discussing "How To Turn On A Mind."  September 28 - September 29, 2006 - New York City


• IQPC Marketing Metrics Summit
  IQPC
  Pam Batalis will be presenting a Pre-Conference Workshop at this conference. September 25 - September 27, 2006 - Gleacher Center, Chicago


• The 2006 Executive Summit Marketing & Technology
  Pace University
  Brand Keys President Robert Passikoff will be on a panel of senior retail marketing experts discussing Disruptive Technology at the Retail Point Of Sale.  September 15, 2006 - New York City


• Latin American Multi-Channel Advertising Council Pam Batalis, VP of Brand Keys, will be presenting. September 7, 2006 - Mexico City, Mexico


• Latin American Multi-Channel Advertising Council Pam Batalis will be presenting at this conference. August 30, 2006 - Bogota, Columbia


• The 2006 AMA Strategic Marketing Conference
  The AMA
  Learn about innovative approaches to fundamentals, breakthrough trends and concepts, and state-of-the-science tools that enable Six Sigma marketing, talk with gurus in various marketing areas, receive award-winning marketing books and network with other practitioners at this even, co-chaired by Robert Passikoff (Brand Keys President) and Jack Trout. May 21 - May 23, 2006 - Chicago


• 2006 PMA "Advanced Program Workshop."
  The PMA
  Pam Batalis will present a module entitled, "Quantify Your Marketing ROI: Evaluate & Optimize Effectiveness Using Predictive Brand Equity and Customer Loyalty Metrics." May 10 - May 11, 2006 - New York City


• Fragrance Ad Seminar
  The Fragrance Foundation
  Robert Passikoff was one of the panelists discussing how a fragrance remains distinctive in both the multi-faceted traditional and virtual media worlds. April 25, 2006 - New York City


• re:think! 2006. The 52nd Annual ARF Convention & Expo
  The ARF
  Robert Passikoff was one of a select few brand strategists invited to showcase their cutting-edge engagement research metrics models. The conference focused on new ideas for innovative technology in researh, and the industry definition of engagement. March 20 - March 22, 2006 - New York City


• OpenDialogue's Advertising Effectiveness Conference
  OpenDialogue
  Pam Batalis presented a module entitled, "Quantifying Your Marketing ROI: Ad Evaluation & Effectiveness." December 6 - December 7, 2006 - Toronto


• PROMO Marketing Conference & Expo 2005
  PROMO Magazine
  For the second year in a row, Pam Batalis, Brand Keys' VP of Business Development will be speaking at PROMO Magazine's "Quantifying Your Campaign ROI: Evaluation & Effectiveness" Conference.  October 18 - October 19, 2005 - The Navy Pier, Chicago


• Worldwide Audience Measurement (WAM)
  ESOMAR & The ARF
  Robert Passikoff and Allen Gerber (KeySpan) have been selected to speak at the annual gathering of the worldwide audience measurement community. It discusses all audience measurement issues and developments concerning a particular medium and across media. June 19 - June 24, 2005 - Montreal, Canada


• 3rd Annual "Experiential Marketing Summit"
  Event Marketer Magazine
  Pam Batalis, Vice President of Brand Keys, Inc., will be just one of the big names in event marketing to be sharing best practices, identifying trends, and showing how to create experiences that turn customers into advocates. April 19 - April 20, 2005 - Hyatt Regency, Chicago


• "Packaging: The foundation of brand identity"
  Petfood Forum 2005
  Pamela Batalis will be representing Brand Keys at the Petfood Forum 2005. The Forum's presentations will be covering nutrition, production, regularity and marketing topics. April 12 - April 13, 2005 - Chicago


• Market Research Summit 2005
  IQPC
  Robert Passikoff will be speaking about targeting new techniques to improve research effectiveness and demonstrate its business value to the organization.  March 30 - March 31, 2005 - The Pan Pacific Hotel, San Francisco, CA


• Age Matters Conference 2005 Goodyear Nominations The Programme Committee for this conference met in London to select the best written papers. The conference attracted over 70 participants from 26 countries.The second nomination went to the paper: Developing Winning Strategies for Consumers of All Ages: Identifying and Leveraging Age-Based Expectations, by Mr. Robert Passikoff, President Brand Keys, USA and Mr. Kerry O'Connor, Business Enterprise Director, MGN, UK.  March 7 -


• Age Matters: Interpreting Needs, Developing Strategies
  ESOMAR
  Robert Passikoff of Brand Keys, Inc. and Kerry O'Connor of MGN, UK will be discussing how to develop winning strategies for consumers of all ages, and how to identify and leverage age-based expectations.
  Click here for the Whitepaper in pdf format.  January 30 - February 2, 2005 - London, England


• 2005 American Marketing Association Executive Insights Conference Pamela Batalis will be outlining how media brands can impact your advertising message.  January 26, 2005 - Palm Springs


• Brand Power 2005 Robert Passikoff will be talking about how you can leverage your brand's value for increased advertising efficiencies. January 25 - January 26, 2005 - Las Vegas


• The American Association of Advertising Agencies Brand Keys were invited to present their Brand-2-Media Consonance model to the Consumer Magazines Committee of the American Association of Advertising Agencies (The 4 A's)  October 20, 2004 - New York City


• Intergrating Marketing Research into Business Selected to present by ESOMAR, Pam Batalis, Vice President of Brand Keys, travelled to Portugal on behalf of the company and presented a paper on Driving Automative Sales: Audience Medium Valuation (AMV).
  Click here for the Whitepaper in pdf format.  September 19 - September 22, 2004 - Lisbon, Portugal


• Annual Leaders Exchange Conference 2004 Pam Batalis represented Brand Keys at this conference, and spoke about Customer Loyalty Programs.  September 14, 2004 - Dallas, TX


• The Marketing Forum 2004
  Organized by Richmond Events, Inc.
  Brand Keys was an Exhibitor at this event which took place on-board NCL's Norwegian Dawn.  May 13 - May 16, 2004


• Selected to present at Event Marketer Magazine's 2nd Annual Summit
  Sponsored by Event Marketer Magazine
  Come to the Brand Keys presentation at the Summit to learn more about Measuring Your Event ROI. Click here for more information.  April 19 - April 21, 2004 - Chicago


• Selected to present at: Linkage Strategies for Integrating Customer Feedback to Improve Corporate Performance
  Sponsored by the Institute for International Research
  Brand Keys presented "Integrating Real Brand Value Feedback to Drive Real Brand Profitability"  February 25, 2004 - Miami, FL


• How To Measure Event Marketing
  Sponsored by the Promotion Marketing Assn
  Pam Batalis of Brand Keys was the Seminar Speaker  February 10, 2004 - PMA Audio/Web Seminar


• Selected to present at The Conference Board's
  Sponsored by The Conference Board.
  Brand Keys topic: "Integrating Your Marketing & Media Strategy"  June 17 - June 19, 2003 - Chicago


• Selected to present at Event Marketer Magazine's Summit
  Sponsored by Event Marketer Magazine
  Come to the Brand Keys presentation at the Summit to learn more about the Emotion Measurement Analyser. Click here for an introduction  April 28 - April 30, 2003 - Chicago


• Selected to present at the ARF 49th Annual Convention & Research Infoplex
  Sponsored by the ARF,
  Brand Keys topic: "Brand-to-Media Consonance Assessments as a Way to Connect with Consumers & Optimize Effectiveness of TV Commercials"  April 11, 2003 - New York City.


• Presenter at the Conference Board's 2003 Advertising Seminar: Gaining Results Through Differentiation, Relevance, & Trust
  Sponsored by the Conference Board
  Brand Keys topic: "Corporate Brand Advertising: Building Trust & Credibility"  April 9, 2003 - New York City


• Selected to present at the ARF Week of Workshops,
  Sponsored by the ARF.
  October 7, 2002 - New York City


• Presenter at Media Forecast 2003
  Sponsored by MediaPost.
  September 25, 2002 - The Yale Club, New York City


• The Biz Dr. Passikoff discusses the 2002 Brand Keys Customer Loyalty Index on cnn.  September 18, 2002


• Doing Business in a Multi-Channel Universe
  The Conference Board
  Presenter at 2002 Integrated Marketing Conference. June 18 - June 20, 2002 - Chicago, IL


• Presenter at ARF/ESOMAR Week of Audience Measurement June 9, 2002 - Cannes, France.