Table 1
Personal Importance in Clothing of Brand Name Logos, Labels and Trademarks Now Versus "A Few Years Ago"
By Gender
	Total	Men	Women
(Base)	(7,500)	(3,750)	(3,750)
Much Less/Less Important	57%	53%	61%
About the Same	33%	35%	31%
Much More/More Important	10%	12%	8%
Ratio of Less to More Important:	5.7	4.4	7.6

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Table 2
Personal Importance in Clothing of Brand Name Logos, Labels & Trademarks Now Versus "A Few Years Ago"
By Age
	21-34	35-44	45-59
(Base)	(2,500)	(2,500)	(2,500)
Much Less/Less Important	41%	61%	69%
About the Same	41%	32%	25%
Much More/More Important	18%	7%	6%
Ratio of Less to More Important:	2.3	8.7	11.5

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Table 3
Importance of Logos, Labels & Trademarks for Specific Clothing Brands Now Versus "A Few Years Ago"
Percent Saying "Much More" or "More" Important - TOP-RATED BRANDS
Total		Men		Women
(Base)  (7500)		(3750)		(3750)
Fav. Sports Team Nike Armani Fendi Adidas Reebok MLB Perry Ellis Ralph Lauren Polo NFL	46% 25% 22% 18% 18% 17% 17% 17% 16% 15% 15%	Fav. Sports Team Brooks Brothers Nike Armani NHL Ralph Lauren Adidas NBA Major League Baseball London Fog	55% 26% 23% 23% 21% 19% 19% 17% 17% 16% 16%	Fav. Sports Team Nike Armani Fendi Calvin Klein Perry Ellis Versace Donna Karen Chanel Louis Vuitton Christian Dior	35% 26% 22% 20% 19% 17% 16% 16% 16% 15% 15%

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Table 4
Importance of Logos, Labels and Trademarks for Specific Clothing Brands Now Versus "A Few Years Ago"
Percent Saying "Much More" or "More" Important TOP-RATED BRANDS
21-34		35-44		45-59
(Base)  (7500)		(3750)		(3750)
Fav. Sports Team Nike Fendi Armani Polo Perry Ellis Calvin Klein Christian Dior NBA Versace DKNY	58% 33% 32% 27% 27% 26% 23% 23% 23% 20% 20%	Fav. Sports Team Nike Reebok Calvin Klein London Fog NFL Armani Nautica DKNY Brooks Brothers Donna Karan	42% 34% 31% 28% 24% 24% 24% 21% 21% 17% 17%	Fav. Sports Team Adidas Armani MLB NHL Versace Perry Ellis Ferragamo Nike Gucci Chanel	32% 22% 17% 16% 16% 15% 14% 14% 12% 12% 12%