Global Brand Development Practice

The Brand Keys Global Brand Development Practice represents the latest expansion of our predictive brand equity and engagement measures.

This latest expansion reflects the increasing demand for insights on how to operationalize Brand Keys' predictive brand loyalty and engagement metrics in brand communications. Amy Shea, Executive Vice President, Global Director, heads up our Brand Development Practice.

With consumers behind the wheel like never before, it's critical for brands to measure their communications against real category drivers — as defined by their consumers — and not just abstract norms. The addition of the Global Brand Development Practice allows clients to take their Brand Keys metrics to the logical next level, creating and evaluating their communications and strategy against consumer-centric – and predictive – brand loyalty and engagement knowledge, metrics, and perspectives.

Clients – on a global basis – are demanding creative insight, vision and practical experience with brands, combined with loyalty and engagement metrics that can serve as a foundation for communications strategy. In an increasingly difficult and undifferentiated marketplace, the Brand Keys Global Development Practice provides a seamless way of helping clients move forward with confidence in their communications, increasing profitability for the brand.

More than ever before it is abundantly clear that truly effective communications only come out of a deep understanding of the brand, and what differentiates in the category. Yet brands are often forced to create communications based on research inadequate to the task of uncovering what truly drives consumer decisions in a category. What worked 20 years ago may provide "excellent answers to meaningless questions," but that is insufficient to read the complex, 21st century marketplace – and even more complex, "bionic" consumers.

What Brand Keys now offers with the Global Brand Development Practice is the link between brand insights and brand communications – a way for brands to operationalize truly predictive brand insights.

For more information email Amys@brandkeys.com or call 505-242-2126.