Amy Shea

Amy Shea's unique background in brand communications encompasses both creative development and brand research. Her expertise in the category of branded entertainment is similarly extensive. Her early work with Pioneer producing branded programming, helped create and define the branded entertainment category. On the research side she has lectured globally on her published study of the BMW films—considered by many to be the gold standard of branded entertainment.

Shea has wide client experience — ranging from CPG, to financial services, to retail giants — as well as across media — researching television advertising and programming, newspaper, magazine, direct mail, promotions, and packaging. She has experience in media sales, media buying, and media creation, as well as a deep background in marketing research. Her work on the ARF/AAAA's Committee to Study Emotional Response in Advertising, as well as her published work with MTV Networks on the subject, establishes her as a key contributor to the growing body of knowledge on engagement.

Prior to joining Brand Keys, Ms. Shea was Vice President and Research Director for Ameritest, where she worked on global brand research for some of the world's top advertisers. In 2003 her team's efforts were recognized with the David Ogilvy Excellence Award for its work with IBM, taking both the Grand Ogilvy and First in Category.

A sought-after presenter, Shea brings a direct and creative-based perspective to the conference stage. She presents on the brand development, differentiation, loyalty, engagement, and branded entertainment categories in the United States, Europe, and Asia on a regular basis.

Shea, a native New Yorker, divides her time between New Mexico and New York City. She is a graduate of the University of Georgia's Marketing Research Program. Shea's academic background also includes an undergraduate degree in Creative Writing earned by the University of New Hampshire, with joint studies at Harvard University, along with various writing fellowships.