Client Testimonials

The information I've gotten from Brand Keys has always been usable, actionable, unambiguous and completely understandable.

Joe Dell'Aquila
Director of Advertising
American General

Brand Keys data is always predictive. It tells us what's going to happen before it happens in the marketplace. Unlike standard research, it clearly shows exactly where we're weak and where we're strong. And if we're weak in a certain area, it may not make sense to throw marketing dollars in that direction: "If you spend money here it'll make a difference, but if you spend it here you're throwing it away." Which means it's a powerful financial-management tool.

Al Gerber
Director of Brand and Advertising
KeySpan

The Brand Keys methodology is a unique tool that allows you to benchmark and measure the motivations behind consumer loyalty. A lot of the tools you see either benchmark without getting at the drivers or identify the drivers without benchmarking. Brand Keys' does both in a way we haven't seen anyplace else. It yields more impactful and powerful results, and can turn up opportunities you could be missing. It's a tool that's worth the investment of time it takes to understand it, a tool that can make a real difference in the way you do your job.

John McCauley
Senior Marketing Director
National Football League

I've been in the automobile business for over 20 years, and I've been enlightened by the approach that Brand Keys takes. This industry doesn't lack information. There's so much data about the industry, the consumer, the competition...it gets to the point where it's hard to know what's important and what's not. Brand Keys puts everything into perspective like nothing else I've seen. The more I understood the Brand Keys psychological approach, the more I appreciated it. People often say one thing but have a very different psychological attachment to another variable that they're not talking about. A lot of what we get in our industry is just "gee whiz" information, but Brand Keys gives you data you can really take to the next level. It's actionable, and that's very refreshing.

Kevin Kitagawa
Director of Business Development
Dentsu

We've been working with Brand Keys since 1995, and the work they've done for us is the best research I've ever been involved with. Unlike most research, which tells you where you are, Brand Keys tells you where you can go ­ which is far more challenging, but it's what research is supposed to do. What you get is clear and easy to understand, with the most valuable method of evaluating where your company stands on a quarter-to-quarter or year-to-year basis that I've ever seen.

Murray Brauman
Chairman
Earle Palmer Brown, New York